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Nonprofit Marketing

Raising money is hard, and doing it with limited resources is even more difficult. In order to succeed, organizations must be both efficient and effective in marketing a nonprofit.

The challenge as we understand it. 

With older, established donors entering retirement and younger audiences proving to be a hard nut to crack, the vital flow of funds to many worthy causes seems to be hanging in the balance. nonprofit-marketing.jpg

What's needed is a plan to retain your existing donors while developing effective appeals for younger potential donors.

Getting started today

Marketing a nonprofit is like a puzzle that's made up of many pieces. Pieces with limited individual value, but when assembled make sense because now you can see the picture they create together.

To truly succeed online, nonprofit marketing consists of a comprehensive marketing strategy that includes a website, blogging, social media, lead nurturing, landing pages, analytics, mobile, email and lead management. 

When you assemble these pieces to fit together in such a way that they compliment each other you will drive better results.

Our job, as your marketing agency, is to persevere and combine the activities of problem solving with those of a brilliant marketing program which will help you achieve your goals.

We will work with you to get the right message to the right donors at the right time, via the right channel. We'll support each step from acquisition to retention to help you engage donors.

The sooner you start, the sooner your new marketing efforts are going to deliver results.

Call me today at 303-320-4855. If you prefer email, my email address is dan@solutionlinkims.com 

Future-proof your nonprofit marketing.

An effective strategy to future-proof your nonprofit marketing efforts will do three things:

  • Adapt your approach for those entering retirement
  • Develop a strategy for younger donors
  • Encourage contributions from major donors without neglecting small individual donors 

If you'd like to learn more about how to attract and retain donors you can download our guide on this subject for something more comprehensive.

How to attract and retain donors: E-book download

 

 

 

Nonprofit Marketing Audit

Part of developing a good fundraising program depends on some self-reflection.

 Are we taking advantage of lessons learned by others by implementing "best practices?" Click here to learn more.

Digital Marketing Analysis   

 

 

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No one is useless in this world who lightens the burden of it to anyone else. 

Charles Dickens