Link Building for Enhancing SEO

There are three essential components of SEO; technical SEO, links and content.

Technical SEO involves on page optimization.

Links refer to the hyperlinks other pages create to your website.

The third component, content, refers to text, video or images displayed on a webpage.

In this article we will discuss links and their importance to your website.

Link building for enhancing SEO is an important tactic for increasing online visibility.

Relevant, natural links from reputable websites increase your traffic and search rankings. 

Search engines treat links as popularity votes.

The web is a kind of democratic popularity poll and you want your page to be on top of that poll.

The software of search engines has been refined over the years to perform nuanced evaluations of websites and pages to count links and incorporate those counts into search engine rankings.

Links are not everything in search engine optimization (SEO) but most search engine professionals attribute a large proportion of the search engine algorithm to link-related factors.

Thus, link building is an essential component of SEO.

Importance of Links: 

Every other year, does a study to see what factors are important for website SEO. 

The latest bi-annual survey found that the higher the number of web-host locations (technically, the number of "C-blocks," the number of IP addresses, and the number of external domains) that link to your website the stronger your SEO will be.

A panel of SEO experts also rated the number of links from "high authority websites" as the most important factor for building SEO.

Google itself warns against spammy or low-quality links which will be downgraded by the newest update (Google Penguin) to the Google search engine.

Acquiring too many links or links on irrelevant or low quality websites can potentially lead the search engine algorithm to downgrade your rank.

However, if you approach link building carefully you should be able to avoid any potential pitfalls.

Quality Linking: 

Links that indicate trust, credibility and authority will be valuable for your SEO.

When a website links to yours, it means that people found something valuable on your site and that makes your site valuable for the search engine.

Google does not want you to vote for yourself, so building links on your own doesn't convey any actual credibility.

Instead produce detailed blog posts, infographics and videos that people will find valuable.

Don't be afraid to expend some resources to improve the content of your blog.

The better the quality, the more links your articles will be naturally earn.

You can use social media to syndicate (or spread) the source of your content.

The highest quality content can earn thousands of new links on its own.

Consistently syndicating this type of quality content can be a tough job since you have to regularly produce original, entertaining and informative material. 

However, if the effort achieves an impression of authority it could be well worth it in terms of the links and hits it generates.

You can also spread your authority by guest blogging.

relevant natural links Establish relationships with blog owners, editors and journalists earning the right to make contributions to their publications.

Your increased authority will lead to more internet searches for your name and more links from other web sites to yours.

The former "best practice" of acquiring key-word rich links on article directories, website directories, social bookmarking sites and so forth may only devalue your site or even get you a "manual penalty" from the search engines.

Building Links by Directory Listing: 

Well-known SEO marketing expert, Jon Rogernerud advises that you can increase your links by investing in listings on quality directories. 

Many directories that used to be free are now beginning to charge fees for listings.

However, if they are quality directories, the links will count toward building a healthier SEO.

If a directory offers special incentives to get your listing, but seems "spammy" don't use it.

Rogernerud lists the following directories you might consider listing in:

  • dmoz
  • Yahoo Directory,
  • JoeAnt
  • Gimpsy
  • Best of the Web

Link Building Infographic: 

As an update to this article, I have included a link to an infographic that Matt Banner, with On Blast Blog has created. I think you'll find it useful and comprehensive. 

The concept of link building is simple: find a reputable, relevant, target site and acquire a link on that site.

It’s not a speedy, automated process, but human-curated links from related websites are better than thousands of spammy links, since they are relevant and they’re supported by useful content.

Link building is part of a holistic approach to getting found on the internet.

Using Inbound Marketing, you earn prospective customers’ interest and trust to turn them into lasting customers and promoters of your brand.

This approach has altered the world of advertising, marketing, and sales.

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