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Email Marketing

Email marketing campaigns should be part of a complete marketing strategy to educate and nurture your contacts. 


The vast majority of customers want to receive promo emails.

The conventional wisdom is that people do not want to receive email, and they especially do not want to receive promotional email.

email-marketingAccording to current research from Marketing Sherpa, conventional wisdom is wrong. A vast majority of Americans (91%) do, in fact, want to receive promotional emails.                 

In this same survey from Marketing Sherpa, customers from a lower economic demographic would be more interested in coupons and sale notifications; however, affluent Americans were the demographic more likely than the average American to want to receive promotional emails.


Segmentation is important in order to determine frequency

Your email audience needs to be separated into buckets as to how often they like to hear from you.

Here are some methods you can use to calculate frequency:

  • Have several newsletter or email sign-up options available when customers opt-in to receive email.
  • Clearly list the cadence of your different newsletters and email lists on the opt-in form so customers can self-select how often they want to receive email.
  • Have a single email sign-up and send less frequently, giving customers an option in those emails to sign-up for more frequent emails.
  • For customers who click on the unsubscribe link, give them the opportunity to opt down (receive email less frequently), not only to opt out.
  • Test different frequencies, and see how they affect total revenue and unsubscribes.

Generate More Leads with Mobile Marketing

53% of total email opens occurred on a mobile phone or tablet in Q3 2014. This is an increase from the 48% percent seen in Q2 2014. – Experian “Quarterly email benchmark report” (Q3 2014).

According to a Google report, 90% of mobile users utilize multiple screens sequentially to accomplish a task over time. This means that one individual could start reading your content on her Android, continue on a tablet, and finish on a laptop.

To keep up with this new trend, successful mobile marketing now means creating a seamless, optimized experience on each of these devices.


We've created an eBook to help you develop some best email practices.

In this free eBook, Nine Reasons Why People Are Ignoring Your Email, we will review best practices your emails should follow for business success. 


Nonprofit Marketing Audit

Part of developing a good fundraising program depends on some self-reflection.

Are we taking advantage of lessons learned by others by implementing "best practices?". Click here to learn more.

Digital Marketing Analysis   



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Knowledge is of no value unless you put it into practice.

                                         Anton Chekhov