The conventional wisdom is that people do not want to receive email, and they especially do not want to receive promotional email.
According to current research from Marketing Sherpa, conventional wisdom is wrong. A vast majority of Americans (91%) do, in fact, want to receive promotional emails.
In this same survey from Marketing Sherpa, customers from a lower economic demographic would be more interested in coupons and sale notifications; however, affluent Americans were the demographic more likely than the average American to want to receive promotional emails.
Your email audience needs to be separated into buckets as to how often they like to hear from you.
Here are some methods you can use to calculate frequency:
53% of total email opens occurred on a mobile phone or tablet in Q3 2014. This is an increase from the 48% percent seen in Q2 2014. – Experian “Quarterly email benchmark report” (Q3 2014).
According to a Google report, 90% of mobile users utilize multiple screens sequentially to accomplish a task over time. This means that one individual could start reading your content on her Android, continue on a tablet, and finish on a laptop.
To keep up with this new trend, successful mobile marketing now means creating a seamless, optimized experience on each of these devices.
In this free eBook, Nine Reasons Why People Are Ignoring Your Email, we will review best practices your emails should follow for business success.
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Knowledge is of no value unless you put it into practice.