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Alumni Participation is Shrinking



Inbound Marketing Helps You Create a Donor Experience That Gets Donors to Contribute All Year Long.

Communicate the Goals and Values of Your Alumni Outreach Program with Inbound Marketing

  • Engage international and transnational alumni
  • Create an alumni experience that reflects your alumni body that is career focused
  • Reinforce the messaging that attracted alumni to your institution
Lead Nurturing

Lead nurturing is a communication process in which initial interest from potential alumni donors is developed through a sequence of emails. It is an interactive process that could eventually convert leads to donors.

Marketing Automation

Use automated marketing software and tactics to nurture alumni donor prospects with highly personalized and useful content.

Website Design and Development

Take a systematic approach to shorten the time to launch and avoid the the risks of traditional web design. Instead focus on web site items that have a real impact and let data from previous higher education campaigns inform design decisions.

Conversion Rate Optimization

Make the most out of existing website traffic by fine tuning your website for maximun alumni donor conversion.

Data and Analytics

Identify what's working and what isn't. Implement more of the tactics that work to improve higher education marketing performance.

How to Set New Fundraising Records Using Inbound Marketing

Surpass Old Fundraising Goals With Inbounddonor_cultivation marketing


  • Why Alumni respond to Inbound
  • How to guide alumni audiences to your website
  • Why transparency with donors is important

Why Inbound Marketing ? 

Publish a range of SEO optimized content that your alumni want to read or watch online.

Good Content is relevant, timely, tailored to a specific audience and strategically distributed.

It's available when your target audience is looking for it.

The Custom Content Council reports that 7 in 10 consumers prefer to learn about an organization through a series of articles rather than in an ad.

  • Promote your brand
  • Drive requests for more information
  • Improve alumni engagement
  • Build relationships with alumni
  • Boost website traffic
  • Optimize organic search results


Learn Three Ways to Improve Your Fundraising Efforts in 30 Minutes

Schedule a free 30 minute conversation with me and I'll give you three ways to improve your fundraising efforts.

Simply fill out the form on the right.

I'll get back to you shortly.

I have hired Dan repeatedly over the years and his work has always been exemplary quality, the utmost in customer service, and has on more than one occasion resulted in unprecedented success.
Perry Jowsey, CFRE
Reach Out and Read Colorado, Development Director