Inbound Marketing Helps You Create a Donor Experience That Gets Donors to Contribute All Year Long.
Lead nurturing is a communication process in which initial interest from potential alumni donors is developed through a sequence of emails. It is an interactive process that could eventually convert leads to donors.
Use automated marketing software and tactics to nurture alumni donor prospects with highly personalized and useful content.
Take a systematic approach to shorten the time to launch and avoid the the risks of traditional web design. Instead focus on web site items that have a real impact and let data from previous higher education campaigns inform design decisions.
Make the most out of existing website traffic by fine tuning your website for maximun alumni donor conversion.
Identify what's working and what isn't. Implement more of the tactics that work to improve higher education marketing performance.
Surpass Old Fundraising Goals With Inbound marketing
Download this whitepaper and learn how to:
Publish a range of SEO optimized content that your alumni want to read or watch online.
Good Content is relevant, timely, tailored to a specific audience and strategically distributed.
It's available when your target audience is looking for it.
The Custom Content Council reports that 7 in 10 consumers prefer to learn about an organization through a series of articles rather than in an ad.
Schedule a free 30 minute conversation with me and I'll give you three ways to improve your fundraising efforts.
Simply fill out the form on the right.
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