Winston Churchill once remarked that “we build our houses, and then they shape us.”
He was referring to Parliament.
But that statement applies to most of us.
That is, we create and fulfill our own expectations.
Nowhere is that more apparent than in nonprofit marketing and communications.
The demands being placed on communications teams and the requirement for specialized skills is growing rapidly.
Most nonprofits struggle to find talent with diverse capabilities to focus on their endlessly complex set of needs.
For all but the largest and fully equipped nonprofits, hiring a team of specialists in areas like data analysis, market research and UX design simply is not financially feasible.
What should a progressive, forward-looking nonprofit do?
Technology is the backbone of today’s most successful marketing efforts.
These days modern nonprofit marketers have access to data about who is visiting their site, how they are spending their time on your site and even how likely they might be to donate, sign up to volunteer or take another desired action.
The challenge? There are thousands of technologies that make it possible to access and interpret that data.
It’s next to impossible for any nonprofit marketing and communications team to master the wide array of technologies required to succeed in today’s digital world.
Moreover, with so much data at our disposal it can be difficult to figure out the difference between metrics that contain actionable information and those that are meaningless.
Here are 6 questions to ponder as you consider outsourcing your marketing and communications needs:
Hire the strongest, most capable marketing and communications team your budget will allow and then outsource to fill in the gaps.
Some of those gaps include; the blending of your marketing and technology, dealing with complex messaging like leadership transition or re-branding, and team structure changes such as the resignation of a key marketing leader or if you find yourself constantly over capacity.
Many people believe that marketing is exclusive to the realm of for profit companies.
This is simply not the case.
Nonprofits are competing for donor interest and need to implement an effective marketing strategy to truly stand out.
To find out more, download your copy of 10 Questions to Ask Your Marketing Team About Donor Acquisition Strategies.
You can access it here.
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