Fundraising: Higher Education

We'll work with you to keep your alumni engaged, connected, and feeling good about their alma mater.

It has become increasingly difficult for higher education marketers to build relationships with alumni.

With so many communication channels, in addition to the overload of messages and overused marketing tactics that they receive, alumni easily become alienated from their colleges and universities. In order to increase and maintain an alumni community, it is necessary to employ a comprehensive strategy focused on providing relevant content and offers to your graduates. 

We will assist your institution in figuring out how to send the right content using the right communication channel to effectively engage alumni for the long run. We will help you to figure out your goals and then offer solutions that will help you to meet them.

Our solutions are not just generic ideas or strategies.

Instead, we work with your particular situation to make strategies specific to your institution's needs. Using different forms of content and multiple communication channels, we will help to keep your alumni engaged, connected, and feeling good about their alma mater. With these strategies, together we will make your alumni active participants in meeting key objectives.

Nonprofit Marketing Audit

Part of developing a good fundraising program depends on some self-reflection.

Are we taking advantage of lessons learned by others by implementing "best practices?" Click here to learn more.

From Our Blog

7 Things Small Businesses Need to Know About the Future of Mobile Marketing
With more than half of all Americans now using Smartphones and nearly a quarter of all online activity now coming from mobile devices we have stumbled into a new age in technology and the future of mobile marketing has unexpectedly shown up at our doors. Is your business equipped to market to the new digital consumer? Here are seven things all small businesses need to know about the future of mobile marketing.
How to Use Twitter for your Fundraiser
Twitter is a massively popular social networking site, with millions of global users. There is however a lot more that you can do on Twitter besides keeping in touch with old friends. Twitter can also be used for fundraising, and is a great source of money for non-profit fundraisers. With the right techniques and strategies, you can easily be able to fundraise for your cause, and get the money that you need to advance your cause.
It’s Not One or the Other – Make Digital and Print Work Together
Don’t listen to those “all or nothing” folks out there. You’ll be hard pressed to find a customer out there[...]

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Education is the movement from darkness to light.

Allan Bloom

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