Category Archives for Writing Practices

Nonprofit Blogs, Start With an Outline to Improve Understanding

One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog.

Digital storytelling about your nonprofit allows you to leverage human stories to connect people to your cause and inspire them to support your organization and connect to a wider audience online.

Be prepared to spend more than a couple of hours writing your post. From the initial concept until the time you hit publish you might spend several days or maybe even a week writing your post.

Before diving headfirst into writing your composition, create an outline.

More than bullet points, I’m talking about a fully expanded outline with enough details that make it impossible for your article to go off topic.

Here is a 7-step method for outlining articles that I use.

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What’s the best way to Market to Millennials: Just Tell a Good Story

There’s a new kid in town and they’re looking to spend. Yes, our latest young professionals that have been coming online in recent years are from the millennial generation. And these aren’t your parent’s consumers. If you’re looking to get a piece of their pocketbook, you have to understand how to change your marketing message to grab their attention—and there’s a lot of noise for them out there. Here are a few ways to have some impact in the market.

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Back-to-School Marketing Ideas

Nights are getting cooler, days are getting shorter and kids are getting more restless lounging at home. That can only mean one thing. It must be August, and it’s time for school to start.

Companies everywhere are looking for innovative ways to tie in the beautiful autumn season into next quarter’s marketing plans. Need some jumping off points? We’ve got few to get you started.

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How to Use Twitter for your Fundraiser

Twitter is a massively popular social networking site, with millions of global users. There is however a lot more that you can do on Twitter besides keeping in touch with old friends. Twitter can also be used for fundraising, and is a great source of money for non-profit fundraisers. With the right techniques and strategies, you can easily be able to fundraise for your cause, and get the money that you need to advance your cause.

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