Nonprofit marketing has been proven to elevate NPOs and assist them in reaching their fundraising goals. What is your organization doing to generate donations today? What are your goals? What are some of your challenges around attracting and retaining donors? These are some of the questions we ask when we partner with NPO organizations such as yours.
We know how difficult it is to raise money. Fundraising with limited resources is even more challenging. In order to succeed, organizations must be both efficient and effective. That’s why we wrote How to Attract and Retain Donors. What follows are some highlights from that eGuide.Read More
Nonprofit marketing and your donors are the oxygen supply that keeps the mission dream alive and the
doors of your nonprofit open. But we all know that it isn’t easy to keep the numbers of donors up. However, new internet-based nonprofit marketing techniques assist many such organizations as yours in this regard.
So just how will online marketing for nonprofits benefit your institution? Solution Link IMS, a respected trailblazer in innovative nonprofit marketing, has compiled a splendid resource for guide you. Our eBook entitled How to Attract and Retain Donors will be your companion to success. Here’s a brief glimpse of its content:Read More
It is a hard truth, but the survival of your nonprofit fundraising organization rests a lot on the financial assistance it receives from donors. So when your donor base begins to dry out like an old sharpie thanks to donor fatigue, naturally your establishment will face tough liquidity times ahead.
How do you know if your organization is falling victim to donor fatigue?
The donation amounts are shrinking
The frequency of donations is dropping
Donors are hardly responding to your communication
Imagine the banquet hall filled with very important executives dressed up in tuxedos and bow-ties, everyone mingling over a glass of bubbly and finger foods made by the finest ingredients and you’re just about to go on stage and make your opening speech. You’re nervous because you have been planning this moment for months in advance, the logistics and coordination, everything. However, there is one problem. Your guests are under the impression that you’ve been invited by them to speak about the great profits that await them from product sales. But no, you’re trying to establish a nonprofit organization and need donors to keep the doors open. So what went wrong? You overlooked the importance and the idea of persona development as part of marketing a nonprofit.
So just how useful is persona development to your cause?Read More
Let’s imagine a fishing net full of holes. It doesn’t matter how wide it is – you’re still not going to catch anything.
Your nonprofit marketing efforts are no different. There’s no point in driving traffic to your website if most of your visitors bounce. Visitors who hit the back button are not only wasted opportunities; they are also a risk to your SEO. Google sees bounced visitors as a sign that your site is probably not worth its rank, and a low conversion rate is a double blow for the complacent nonprofit marketer.
So, how do you improve a flagging conversion rate? You optimize every element that plays a part at the end of your donors’ online journeys – from the CTAs in your blogs to the copy on your landing pages. But, that begs another question: with so many ways to word a phrase and position, an element on a webpage, how do you know which changes will be an improvement on what you already have in place?Read More
On the surface, for profit and nonprofit marketing might seem quite different, when in reality, they actually
depend on the same mechanics. Both involve persuading an audience that a particular transaction would be of benefit to them, and both rely on message relevance to attract and hold the attention of their audiences. In this blog post, we look at these two points in greater depth.
Nonprofit marketing strategies emphasize the benefits of a particular transaction
When someone buys something, they usually know what they are getting. But, that’s not the case with donating. With philanthropic giving, people want something that is just as real but a lot less tangible, and usually they are not even aware of it. Donors, after all, are not interested in material gain but rather a feeling – usually an unidentified one.Read More
Marketing provides the lifeblood for nonprofits by attracting both donors and volunteers. If either your donor acquisition or volunteer recruitment efforts failed, your organization would find itself in hot water. Which begs the question, how do you ensure that your marketing attracts new supporters? In this blog, I answer the first half of that question by explaining how targeted marketing can ensure that you consistently attract new donors.
Recently much has been said about SEO and inbound marketing and their ability to grow a nonprofit’s donor pool, but the truth is that technology is only as effective as the strategy that guides its use. If you want to really leverage the power of digital in marketing for nonprofits, you need to adapt your strategy for your objectives and your available resources (technological, human, and financial). Here are the top 4 factors to give careful consideration when planning a marketing strategy for a nonprofit.Read More
Quick, name the fastest growing segment of philanthropy. Corporate giving on the rise? Major donors leaving billions through estate giving? Perhaps surprisingly, no aspect of charitable giving is growing as strong as foundation grants. While trailing individual giving by approximately $200 Billion annually, foundation support has increased nearly 30% since 2011 – outpacing every other area of philanthropy.
In my blog post last month, I discussed the importance of developing a customized fundraising plan to strategically guide revenue efforts. This plan should be customized to your organization’s specific strengths and donor composition, and so no one template fits every agency. However, increasing foundation support through nonprofit grants should be a lead strategy of your plan. Without exception, in the next 12 months you need to increase the number of nonprofit grants you receive, and increase the dollars received from longtime foundation champions.Read More
With all that has been written about marketing for nonprofits over the past few years, many of those articles have been dedicated to donor retention. But, really, why is it more important to retain donors than it is to acquire new donors? The problem lies with donor acquisition. It costs significantly more to attract new donors than it does to retain existing donors, and organizations can’t simply replace the donors they lose. Nonprofits have to retain first-time donors if they are to survive, and it’s getting harder for organizations to inspire repeat donations.Read More
When it comes to their overall nonprofit marketing strategy, many people believe that donor retention is more
important than donor acquisition– a view that’s understandable given that 80% of funds are donated by 20% of donors. This means that if you lost just a few of your big contributors, it would have an incredibly damaging effect on your fund raising.
But, it would also be a mistake to think that you can neglect your donor acquisition efforts if you just focus on donor retention instead. The reality is that the majority of your most generous donors are Baby Boomers, a group that won’t be able to donate for much longer. When they stop contributing, where will that 80% come from? Hopefully, you will have already attracted some young and well-heeled donors. But finding such donors takes time. There is no such thing as supply and demand when it comes to fund raising, and if you want to futureproof your nonprofit marketing strategy, you need to start recruiting new donors now.Read More