Last month I designed an interactive assessment for nonprofit finances, designed to provide an immediate snapshot to help evaluate and monitor nonprofit health. Taking stock of this sort is more important now than ever before. According to Forbes in 2016, half of nonprofits are set up to fail – and that was in the midst of economic boom predating current year predictions of a $20 Billion charitable giving decrease.
Although budgeting with a downward and declining revenue projection is a dominant reality for nonprofits entering 2019, some are far more vulnerable to market forces. You might be working for an organization where the ‘writing is on the wall’, perhaps through several years of budget deficits and hemorrhaging of cash. Or, it might hit you out of the blue, like corporate giant Bear Stearns in 2008 – dissolving overnight after posting its first quarter of revenue loss in a more than 80-year history.
Whatever path has led you here, if you’re among the 10% or so that scored under 20 on my assessment, your organization has a terminal diagnosis. Just as with any diagnosis this severe, the alternatives are to accept the fate and focus on getting affairs in order for the inevitable end, or to fight to the end with optimism and embracing all experimental remedies.Read More
As marketing channels become more crowded and nonprofit marketing messages begin to get lost in the white noise, it’s increasingly more important to connect with people in a deeply personal way.
Nonprofit organizations are challenged with finding creative new ways to connect with their current donors, re-engage lapsed donors, and grow the gift levels of those who continue to participate.
Consumers tune out mass marketing because they are bombarded by it everywhere. A personalized message, that is relevant is much more likely to attract their attention and to seem more credible.Read More
We know how challenging it can be to come up with effective fundraising ideas and how tedious marketing a nonprofit organization can be – it is difficult work. With the right assistance and strategies, however,your efforts will eventually prove well worth every second you spend brainstorming.
Since your cause is so beneficial – addressing some of the dire situations of our society – your nonprofit deserves every bit of help (and success) it can get. Here are six fundraising ideas that your nonprofit organization can benefit from.Read More
Whether you’re an avid user of Facebook or have zero interest in social media, the fact remains: a social media presence is crucial for nonprofits. If you want to raise your public profile, drive donor acquisition and publicize your cause, social media can boost your efforts. But with 374,222 tweets and 4,166,667 Facebook likes generated every minute, you need to make sure that your content stands out.
These seven tips will help you do just that:
1. Embrace more than one channel
Facebook is not the be-all-and-end-all of social media. Far from it, in fact. While a Facebook page is a great start, you need to amplify your reach and make use of the other channels your target market is using.Read More
Most any time I’m doing nonprofit fundraising brainstorms with a nonprofit Board of Directors, the topic
quickly turns to corporate philanthropy. A member will mention how they were at the zoo the other day and noticed all kinds of corporate sponsors, so why can’t this organization accomplish the same feat? Another will chime in on a recent newspaper article they read on how company XYZ just hit new heights with a product launch, and so they probably have some extra money to invest in the community.
Contrary to popular belief, millennials are not the entitled, narcissistic generation that popular media would
have us believe. In fact, they’re anything but. Don’t just take our word for it – consider this statistic as reported by Bloomerang: “According to the 2015 Millennial Impact Report, a whopping 84% of millennials made a charitable donation in 2014”. If your nonprofit wants to tap into the buying-power of the largest portion of the population, doing so relies on answering two crucial questions: “How do we get them interested enough to become donors?”, as well as “How can we increase millennial donor retention rates?”.
Pay-per-click (PPC) advertising is one of the easier (yet still effective) ways to kick start online marketing fornprofits. When used in combination with social media campaigns, a frequently updated blog and a website
that’s SEO-optimized, you’ll be in possession of a potent digital marketing game plan. Ready to get started on PPC? Let’s go:
1. Get the basics right first
The key to any successful endeavor lies in meticulous planning. PPC is no different. Before you register for a Google Adwords account or hire a copywriter, set aside a couple of hours to go over the foundation of your PPC efforts. First off, identify what it is you want to achieve – via both your overarching online marketing strategy and your PPC strategy in particular.Read More
Contrary to popular belief, the end goal of marketing nonprofits shouldn’t solely be to raise money. While
fundraising is undoubtedly a critical component of marketing your nonprofit, it’s far from the be all and end all.
Your nonprofit is just like any other business – its success hinges on brand awareness, brand positioning, community engagement and more. As such, a thorough understanding of the myriad functions marketing nonprofits performs is paramount. Read on to learn about the numerous roles your marketing strategy needs to fulfill:
Fundraising is hard – we get it. If it feels like you’re battling a constant tide of “Sorry, not today”, there’s hope
yet. By utilizing the right tools, fundraising for nonprofit organizations needn’t be a daunting task, nor should it cost an arm and a leg. Read on for four easy ways to take the stress out of fundraising, and increase your donor acquisition rates while you’re at it.
1. Make use of the (free) digital resources at your disposal
In our previous blog post, we listed some of the digital marketing strategies that can catapult your fundraising efforts to new heights – with relative ease. Two of the most powerful of these methods are social media, and PPC (Pay-Per-Click) via Google Ad Grants. Using social media channels like Facebook, Twitter, Instagram and even Pinterest and Snapchat, gives you instant access to a massive audience, without having to spend a dime. The trick, however, is to formulate a social media marketing campaign that’s strategically targeted to the people with the highest chance of becoming donors. Have a look at this blog post to find out how to go about it.Read More