Category Archives for Inbound Marketing

Visual Storytelling with Videos for Accelerated Marketing Strategies

Devising compelling strategies that are unique and relevant to your content requires thinking outside of the box. The challenge arises when you need to also pay attention to what other businesses are crafting. A marketing strategy can take the business world by storm until that strategy becomes outdated due to the lack of innovation. Visual storytelling with videos sets the bar for continuous skill in an effort to distinguish yourself from the rest.

The Need for Diverse Content Mediums

Some people don’t have time to read articles. Even the shortest articles can be time-consuming. Videos offer a refreshing and easier way to digest content given an individual’s time constraints. Accessible media that comes in diverse forms gives your audience the option to enjoy content in different media formats.

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Three ways to Create Trust Through Inbound Marketing

Consumers of today are doing more and more research on products and services before they commit to any one thing. With so many options out there, how do you plan on setting yourself apart from the herd? One simple yet effective way is with inbound marketing.
An inbound marketing plan pulls rather than pushes clients to your product with valuable content. Done right, the traffic quality gets better over time. There are many ways you can pull customers to your brand. Here are the top three ways you can create trust through inbound marketing.

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Landing Pages 101

The term landing page refers to an important tool that is specific to Inbound Marketing. Landing pages are the heart of the conversion process, where you turn a visitor into a lead. Landing pages are like digital sales reps that work 24/7.
There are several main elements of a landing page:

It is used for gaining a visitor’s (and potential customer’s) information.

It has a clear content offer. An offer is something offered by an organization that has perceived value to website visitors other than the core products or services the organization sells. It should be in line with what your buyer personas want and need in each stage of the buyer’s journey.

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Marketing Automation Software- Is It Right For You?

If you are considering how or if using marketing automation software is right for your business, it is helpful to examine both its potential benefits and the costs associated with its use. As with any investment you make on behalf of your company, you must measure return on investment to accurately determine whether it is worth the time and expense involved in implementation.

Potential Benefits of Marketing Automation

Though opinions vary about the relative benefit of automating marketing strategies, the primary goal of using automation software is to nurture your prospects into quality leads, to convert quality leads into customers, and to retain those customers throughout a productive and profitable customer life cycle.

No doubt your sales force is already working to accomplish these goals. How can marketing automation augment their efforts? Just as accounting software smooths the path for your Payable Department, marketing automation software eases the load for your sales team. Why is this a good thing?

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Inbound Marketing is Not The Future, It Is Now.

Are you still using traditional outbound forms of marketing like buying ads, email lists and leads to drive sales for your business? While these forms of marketing have have had some success in the past, perhaps it is time for you to consider more effective ways to connect with your target audience.

An effective inbound marketing strategy allows you to make deeper connections with customers and potential customers in a more meaningful way. It differs from outbound marketing because rather than putting ads in front of customers who may or may not be looking for you, it allows you to connect with people during the moments when they are searching answers to their problems with services and products that you have to offer.

Why is now the right time to add inbound marketing to your prospecting arsenal? With the rise of blogs, social media and sophisticated web search behavior, it is easy to understand what your target audience is doing online. O

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Email Marketing Automation: Creating a Spam-Free Zone

Though state-of-the-art marketing strategies include many methods of communication with potential customers, email is still one of the most widely used ways to connect regularly with your client base. Comprehensive CRM software often includes an email marketing automation feature. While this can be a valuable tool, it is important to ensure that your CRM software is optimally designed to produce the type of email message you want your potential and existing clients to receive.

When you deploy your email campaigns, it is necessary that recipients will not perceive the communication as spam. Once that perception exists, your relationship with that lead is dead in the water. What can you do to ensure that does not happen?

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The Power of SMART Marketing Goals

According to Heidi Cohen there are 72 definitions of marketing. Heidi further asserts that “marketing comes in a wide variety of flavors based on audience, media platform and business in today’s evolving and dynamic marketplace.”

For the purposes of this article I like Miriam-Webster’s definition: “The process or technique of promoting, selling and distributing a product or service.”

Companies who are successful in business and create revenue for themselves almost always start with a marketing plan.

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3 Lead Nurturing Mistakes That Might Cost You Potential Customers

Lead nurturing simply means helping potential customers move through the sales process so that they ultimately become customers and promoters of your brand. Lead nurturing begins right after lead generation—once you acquire a new lead, you can’t just immediately send them to the sales team. In fact, 50% of leads are qualified but not yet ready to buy. Thus, you need to familiarize yourself with your leads while they simultaneously gain interest and trust in your organization. In order to successfully nurture your leads, it is important to avoid these three major pitfalls:

NOT doing your research.
If you just start sending generic, mass emails or content to your brand new leads, you could alienate and ultimately lose them. You need to provide content and information that are relevant to them, which requires understanding your potential customer as much as possible. What challenges are they facing? What are they interested in?

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Prospecting for New Business on The Phone

If you don’t enjoy searching for prospects on the phone, you could have a tough time in sales.

Learning how to get someone’s attention and hold it while discussing new business opportunities without being in their presence, is a skill that salespeople in every industry must develop.

The infographic in this blog post designed by The Gap Partnership covers a whole host of elements involved in selling over the phone, including pre-call preparation, when is the best time to call, three forms of nonverbal communication that influence a caller,and how to end a call.

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Google’s Website Ranking Update–How Will It Affect You?

As of yesterday, we are in the midst of “Mobilegeddon”—Google’s major update to their website-ranking algorithm that is based on whether your website is fully optimized for mobile.

A few months ago, Google put out a statement about it, saying:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

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