This article has been edited and updated to reflect current nonprofit marketing strategies.
The month of May signals graduation for colleges and universities. It is a significant time for seniors, as it evokes both a feeling of accomplishment as a student and excitement for the future. Graduation is also a crucial period for the institutions because they must start working on building lifelong relationships with their brand new alumni.
However, these seniors are a particular group: They probably do not yet feel like alumni, so it is necessary to engage with them differently than with older alumni. You want to form foundational links and generate new support from alumni, but do not want to overwhelm them while doing so.Read More
Whether it’s just human nature, cultural norm, or bare necessity of a budget, the search is endless for the best
deal. We want the most for the least. And in the nonprofit world, this is the dominant paradigm.
Frugality is ingrained in my DNA, so thriving in the nonprofit world has not been a difficult adjustment for me. In fact, as a substantial part of my fundraising career has been spent in turning around massive income deficits, I’ve had to grow revenue without the benefit of an increased budget. During my two most successful career fundraising endeavors, in 2010 and 2014, I actually led respective organizations to their highest income ever while at the same time reducing organizational expenses.Read More
Millennials. There are 80 million of them, and they have an annual buying power of $200 billion. But that’s not the only reason you should focus your fundraising efforts on Millennial donors. Your pool of established contributors is aging, and even though some of them will continue to donate in their retirement, it’s time to focus your fundraising on the future.
So, what is Generation Y about and what makes them tick? In this article I look at how Millennial donors differ from previous generations and what you can do to appeal to their altruistic inclinations.Read More
According to The council for Advancement and Support of Education (CASE), the guiding principles of alumni outreach programs must be to respect, inform, and involve alumni.
In the age of social media, could colleges benefit from better alumni outreach efforts that embrace new methodologies for maximum impact?The answer to that question is a resounding “yes”.
Maintaining viable communication with alumni is the cornerstone of any outreach program.Read More
As seniors head back to school this fall, most of them will find that this period of their lives evokes both a feeling of accomplishment as a student and excitement for the future.
This is also a crucial period for colleges because they must start working on building lifelong relationships with their brand new alumni.
What is the importance of establishing two-way communication with your alumni?
Alumni donors are incredibly important, and communicating with them is crucial to establishing a relationship.Read More
As the fiscal year for colleges and universities approaches its close, fundraising shifts its focus to year-end appeals. These appeals are a top priority for every institution because the funds are able to be used immediately to address the areas of greatest need at the college or university. In order to better understand what to expect for alumni donations and participation this year, it is important to look at last year’s numbers on giving trends for college alumni for a guide.
It may seem surprising, but in 2014, alumni giving was the highest it has ever been.
The Chronicle of Higher Education published a report earlier this year from a survey released by the Council for Aid to Education, which said that charitable giving to American colleges and universities has reached a historic high for the second straight year. That is a “10.8-percent increase in giving since last year—the largest gain since 2000.”Read More
Marketing for higher education has always been a tough battle. In recent years, however, it has become even more difficult as audiences use an ever-growing number of communication channels and traditional marketing techniques become ineffective. This is where inbound marketing comes into play. We’ve already covered the basics of inbound marketing here, and now it’s time to apply it to higher education.
Instead of selling a college or university education through traditional advertising methods that you push out to a target audience, you produce and publish a range of content that people want to find—because it provides real value to them and meets their immediate needs. Inbound means you are marketing with a magnet—attracting your audience by offering them what they are looking for in the form of great, relevant content. Then you distribute the content to make it available for them to find and learn from.
Today’s market economy is a dynamic, growing, transforming environment that is changing at a dizzying pace. The sheer speed and dynamics of these changes are staggering, ubiquitous and inescapable. It is hard to believe that in the last decade major social media sites like Facebook and Twitter have completely changed how a billion people process news and information, communicate with family and friends and advertise and promote businesses.
The smart phone itself is barely 8 years old and yet it has become an endless source of innovation, driving new uses of search engines and social media, speeding online transactions and creating new dimensions of business marketing.
The changes affecting us through our communications and information infrastructure amount to a massive societal paradigm shift, and Solution Link, Integrated Marketing Services itself has been growing and evolving – anticipating change.Read More
Consumers have adapted to the rapid increase in communication channels, relying on spam filters, do-not-call lists and quick decisions to avoid information overload. Today, everyone finds ways to filter information.
A study entitled “Inbox Placement Benchmark Report 2014” published by Return Path, which is a company that analyzes a large collection of email data to show marketers how to stay connected to their audiences, revealed that “6% of all commercial messages sent worldwide are diverted to spam filters, and another 11% go missing.”
In his study, George Bilbrey, co-founder and president of Return Path, goes on to say that “understanding the evolving challenge of inbox placement—to say nothing of framing it within the dynamics of other elements of email marketing performance—is more difficult than ever.”Read More
Millennials, also known as the Millennial Generation or Generation Y, are the demographic following Generation X, which is the generation born after the World War II baby boomer generation.
There are no precise dates when the Millennial Generation starts and ends; however, it is generally accepted that the birth years range from early 1980’s to the early 2000’s.
Millennials are sometimes called Echo Boomers, which is a term meant to describe this generation’s size relative to the Baby Boomer Generation.Read More