Category Archives for Donor Cultivation

Key Website Metrics to Assess for Successful Nonprofit Marketing

You may have noticed that nonprofit marketing has become increasingly data driven.

These days the modern nonprofit has at its disposal a multitude of digital marketing metrics.

The data geeks in your organization have never been happier.

For others the volume of metrics and KPIs (key performance indicators) can be overwhelming.

Finding the most important metrics can be challenging.

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