The idea of content marketing is to establish yourself and your brand as a go-to expert in your particular product or service area.
Then you use your established reputation to bring prospects into your marketplace.
Content marketing is a well-developed method that involves both art and marketing science.Read More
Using content to promote your business is an outstanding way to increase customer engagement and traffic to your website.
Far too often businesses rely on creative content, videos, and infographics to enhance their website – but very few ask questions to create a solid core strategy.
Creating a good game plan should be the top priority of your inbound marketing campaigns.
Strategy is critical to sustained success with inbound marketing.
This isn’t the kind of strategy that gets created and then sits on the shelf.Read More
According to Content Marketing Institute’s (CMI) latest marketing survey entitled “2015 Benchmarks, Budgets, and Trends-North America”, a whopping 88 percent of B2B respondents and 76 percent of B2C respondents use content marketing.
While those numbers are impressive, the same survey indicates that only 30 percent of B2B respondents and 38 percent of B2C respondents feel that their organizations are effective at content marketing.
Why is there such a disparity between the use of content marketing and the effective use of content marketing?Read More
Breakthrough Advertising by Eugene Schwartz is one of the most mentioned “must-read” books on copywriters’ list everywhere.
If you decide to buy it, keep these two things in mind. First of all, it’s out of print and that makes it expensive, almost $100.00 on Amazon.
Second, this work is heavy, dense, advanced reading. So unless you are actually doing marketing, advertising or copywriting, a lot of what Schwartz writes about may go over your head.
That said, the author does a marvelous job of explaining the importance of connecting with your customers.Read More
As you attempt to build authority in your field, increase your audience, and improve traffic to your website, your focus is on quality content that will reach the widest possible audience.
You’ve studied SEO tips, and keyword strategies, read up on all the latest trends in your field, and looked for ways to improve your blog traffic.
According to Hubspot, Companies who blog have 97% more inbound links.
But you already know that blogging is a valuable tool and that’s why you have one.Read More
For many years, the advertising world went with the assumption that for the most part, buying behaviors were predictable, steady, and somewhat unchangeable.internet_shopping
That notion has been turned on its head with the advent of the age of internet shopping, which is changing buying behaviors.
Just how has buying behavior changed?
First off, it makes sense to define what buying behavior is. Simply put, buying behavior is the decision process and actions of people involved in buying a product.
Using that definition, it is easy to see how the internet has affected the way people arrive at their purchasing decisions.Read More
Billboards have long been a preferred method of advertising. What makes billboards effective?
The answer is simple. An effective billboard is strategically placed where people will see it. A billboard on a seldom used back road serves no purpose.
What is the lesson here? For marketing to be effective, it must be placed where people will see it.
Fast forward to the age of social media. Where are people looking today?
Do some people-watching in any public place, and the answer becomes obvious. People are attached to their mobile devices. For better or worse, society is wed to social media outlets.Read More
Because technology and the internet have reinvented the way we find and share information, blogs have become the new way to educate. Their relaxed, easily-accessible environment allows quick communication and feedback between blog owners and the viewers. It is important to take advantage of this tool for informing potential customers about the philosophy and methodology of inbound marketing. So, how do you properly educate people about inbound marketing through blogs?Read More
The influential media ecologist Marshall McLuhan categorized media as either hot or cold. Hot media demand viewers’ attention while requiring little interaction from them. Most conventional advertising uses hot media, such as radio and print. The advertisers pay a lot of money for every minute of your attention and spoon-feed you information. However, this advertising only rents your attention for a short time and limits the choices of the viewer.Read More
The influential media ecologist Marshall McLuhan categorized media as either hot or cold. Hot media demand viewers’ attention while requiring little interaction from them. Most conventional advertising uses hot media, such as radio and print. The advertisers pay a lot of money for every minute of your attention and spoon-feed you information. However, this advertising only rents your […]Read More