Email newsletters are one of the most important and least expensive communication channels you have with your donors.
A regularly scheduled email newsletter keeps your audience updated and helps to build trust with subscribers in nonprofit marketing.
Many nonprofits believe that their email open and click through rates are too low.
That said, if your open rate is hovering around 21% and your click through rate is about 8%, your nonprofit email marketing is right on target according to a report released by Constant Contact in April of this year.
How can you create a newsletter that keeps your audience engaged and delivers the results you are looking for?Read More
Fall is just around the corner.
Have you considered launching a fall fundraising campaign?
Seasonal campaigns are a great way to make up for funding shortfalls, build support and advance your mission.
For many small nonprofits, running an effective seasonal campaign may seem too difficult.
But sometimes, all it takes is the right game plan to get things moving.
Many hold the preconceived notion that marketing is exclusive to the realm of for-profit companies.
But, this is simply not the case.
Nonprofits are competing with each other for donor interest and need to implement an effective marketing strategy to truly stand out.
Grab a pen and a piece of paper and answer these 10 questions.Read More
As the development director of your nonprofit, you probably spend a lot of time trying to understand your organization’s target market.
What are their interests, needs and desires?
What really makes them tick?
What makes them want to donate to your nonprofit?
But don’t lose site of the big picture.
If you’re looking too closely at your own target market and how to push your nonprofit marketing message out, it’s easy to forget the foundation of successful donor cultivation.Read More
Our friends at the Content Marketing Institute define content marketing as “ a strategic marketing approach, focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.”
Nonprofits have been creating content to engage constituents and donor prospects for as long as the nonprofit vertical has existed.
In fact, 92% of nonprofits surveyed in the nonprofit content marketing report published by np ENGAGE in 2014 said that they were using content marketing.
These days we hear a lot about how video is taking over the internet and dominating content marketing.
In their 4th annual “State of Video Marketing Survey” Wyzowl claims that video consumption by consumers is on the rise.
Their survey showed that the average respondent typically watches video content for 1.5 hours per day. Moreover, 15% of the respondents watch videos more than 3 hours a day.
Has the popularity of the written word in content marketing regressed?Read More
In the battle to drive nonprofit revenue and profits, content marketing is a critically important tool.
The content on your web pages, blog posts, landing pages and downloadable educational resources, gives you an opportunity to attract donor prospects, build trust with them, and answer questions they may have in their donor journey.
Without content your digital marketing assets would be a series of empty web pages.
Content is everything.
If you fail to make it a cornerstone of your nonprofit marketing strategy, your donor cultivation efforts will suffer.Read More
In their fundraising strategies, nonprofits often start with a critical ingredient that many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.”
Having a mission provides firm bedrock for great storytelling – a strong foundation from which to grow an effective content marketing program.Read More
If you are reading this blog, you likely have an interest in content marketing.
Perhaps you are convinced of the importance of getting it right when it comes to strategy.
To that end, you are on the lookout for good resources to help you become a great content marketer.
This is a good thing, as research indicates that those who have a clear understanding of content marketing strategy are much more successful than their counterparts who take a fly-by-the-seat-of-the-pants approach.
Content Marketing 101-Resources for Content Marketers is a basic guide designed to help you with strategy and go to resources.Read More
A Quick Recap
As you know, the purpose of inbound marketing is to increase sales and grow your business, by publishing the right content in the right place at the right time.
By doing this your marketing becomes relevant and helpful, not disruptive.
The one action that results in increased sales is the decision to buy.
While that sounds obvious, it is not as simple as just getting a buyer to go from Point A to Point B.
Buyers – and prospective buyers – tend to follow a mental and emotional path that takes them through various decision points to the final decision of placing an order.Read More
Once you begin blogging regularly, you may find that blog ideas do not flow smoothly from your brain to your keyboard every time you need good content.
Since the purpose of your blog is to make your brand stand out from the competition, you may be hesitant to curate ideas from other sources to fill your blog, feeling that curated content will not make your brand unique.
However, if done correctly, curating content can actually help you increase brand awareness and position your brand as an authority in your field.
Here are 5 ideas for boosting brand awareness by curating content:Read More
Contrary to what many people may believe, Google and the other major search engines do not look down on republished content that you republish under certain criteria.
As a matter of fact, a business with a good content strategy has a great opportunity for additional exposure and trust building with the major search engines in this space.
In this article, The Rewards of Republishing Your Content; Why You Come Out on Top, we discuss just a few of the rewards of republishing your content.Read More