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Why Responsive Design is Essential for Your Website

by Elise Homan on Aug 3, 2015 10:00:00 AM

In April of this year, Google updated its search engine ranking algorithm based on whether websites are fully optimized for mobile.

Basically, Google’s mobile ranking factors not only label your site as mobile-friendly, but also use that to determine if your site should rank higher in the search results. If your site isn’t fully optimized, you may have suffered a loss of rankings.

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Topics: Inbound Marketing, Social Media, Website Analytics

Functions of Website Analytics: Measuring Expectation and Results

by Dan Linn on Jul 16, 2015 3:23:00 PM

The functions of website analytics are consequential to overall marketing strategies and technical variations. Without analytics, how can you truly measure who enjoys your content? Most importantly, how can you plan your expectations for the year without assessing the outcome of your site's accessibility? Outcomes are not guaranteed until you calculate the input.

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Topics: Website Analytics