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Engaging Your Generation Y Alumni

by Elise Homan on Apr 26, 2017 4:00:00 AM

 This article has been edited and updated to reflect current nonprofit marketing strategies.

Generation Y, or the Millennial generation, is frequently a major topic in discussions of business, marketing, and selling. For good reason—Millennials are the biggest demographic in the United States, with a total market size of 75.7 million. Thus, they are a huge section of all consumers, which is why we have also already discussed strategies for marketing to millennials.

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Topics: Social Media, Fundraising, Alumni, Higher Education

Is your Website a Marketing Hub?

by Dan Linn on Oct 27, 2015 9:00:00 AM

The marketing hub idea, sometimes called "the social marketing hub,"or "the enterprise marketing hub" has to do with using your business website to engage customers on multiple marketing platforms at the same time.

Some authorities are saying that creating a marketing hub is synonymous with inbound or content marketing.

The idea of a "marketing hub" has been adopted by a number of companies that make software and organizations that advocate for particular points of view.

This wholesale adoption of the idea makes the actual methodology hard to pin down. However it clearly came out of the growth of inbound marketing methods.

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Topics: Inbound Marketing, Social Media, buyer personas

Alumni Outreach in the Age of Inbound Marketing

by Dan Linn on Oct 12, 2015 8:30:00 AM

According to The council for Advancement and Support of Education (CASE), the guiding principles of alumni outreach programs must be to respect, inform, and involve alumni. 

In the age of social media, could colleges benefit from better alumni outreach efforts that embrace new methodologies for maximum impact?The answer to that question is a resounding "yes".

Maintaining viable communication with alumni is the cornerstone of any outreach program.

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Topics: Social Media, Fundraising, Alumni, Higher Education

What Can Social Media Really Do For My Business? 

by Elise Homan on Sep 10, 2015 11:00:00 AM

Billboards have long been a preferred method of advertising. What makes billboards effective?

The answer is simple. An effective billboard is strategically placed where people will see it. A billboard on a seldom used back road serves no purpose.

What is the lesson here? For marketing to be effective, it must be placed where people will see it.

Fast forward to the age of social media. Where are people looking today?

Do some people-watching in any public place, and the answer becomes obvious. People are attached to their mobile devices. For better or worse, society is wed to social media outlets.

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Topics: Inbound Marketing, Social Media, Content Marketing

How Can Colleges Generate More Participation From Their Alumni?

by Dan Linn on Aug 27, 2015 10:00:00 AM

According to an article published in the Chronicle of Philanthropy in January of this year, “giving to colleges rose nearly 11% in 2014.”

However participation continued to decline.

Curtis R. Simic, president emeritus of the Indiana University Foundation was quoted in the same article of The Chronicle of Philanthropy as having said, “It’s challenging to increase the number of donors significantly from year to year.”

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Topics: Nonprofit, Social Media, Alumni, Blogging

Attracting Millennial Students to Your School

by Elise Homan on Aug 7, 2015 11:19:30 AM

As you engineer a strategy for attracting millennial students to your school and consider prospective students for your school, what do your applicants look like? It is important to fully understand your target audience as you do your marketing for admissions. Remember that most of your prospective students are still part of the Generation Y/Millennial Generation, as they mark the last birth years of this generation.

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Topics: Social Media, Higher Education

Why Responsive Design is Essential for Your Website

by Elise Homan on Aug 3, 2015 10:00:00 AM

In April of this year, Google updated its search engine ranking algorithm based on whether websites are fully optimized for mobile.

Basically, Google’s mobile ranking factors not only label your site as mobile-friendly, but also use that to determine if your site should rank higher in the search results. If your site isn’t fully optimized, you may have suffered a loss of rankings.

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Topics: Inbound Marketing, Social Media, Website Analytics

Some Insights on Marketing to Millennials in Colorado

by Dan Linn on Feb 17, 2015 11:42:00 AM

Millennials, also known as the Millennial Generation or Generation Y, are the demographic following Generation X, which is the generation born after the World War II baby boomer generation.

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Topics: Nonprofit, Social Media, Fundraising, Alumni, Integrated Marketing Communications, Content Marketing

How to use the psychology of color in your marketing

by Elise Homan on Jan 26, 2015 9:26:00 AM

Writing quality content is the core of successful marketing, but making that content visually appealing is also paramount. Whether it is your product, website, or an email newsletter, presenting your brand in an aesthetically pleasing way is crucial. One of the most important visual choices to make is color. The color scheme you use can drastically effect the buying habits of your customers and prospects.

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Topics: Inbound Marketing, Direct Mail, Social Media, Email Marketing, Print, Integrated Marketing Communications, Content Marketing, Branding

What is Inbound Marketing?

by Elise Homan on Jan 12, 2015 12:38:00 PM

 It doesn’t take an advertising expert to realize that people’s buying habits have changed. People don’t respond to traditional marketing or advertising channels in the same way and simply ignore the floods of ads and messages they receive. Instead, individuals do research on their own and eventually choose to become customers after becoming familiar with the company.

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Topics: Inbound Marketing, Social Media, Email Marketing, Integrated Marketing Communications, Content Marketing