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Managing Your Print Collateral

by Dan Linn on May 20, 2015 3:17:00 PM

Conventional print still has its place in the marketing materials supply chain. In an effort to increase production efficiencies, control overhead costs associated with marketing literature fulfillment and reduce the costs of marketing to new customers, CEO’s and CFO’s of corporations are exploring new ways to manage their Marketing Literature Collateral.

One area of marketing that typically produces a significant amount of waste in corporations are the resources which are allocated to the purchase, management and fulfillment of marketing literature.

Perhaps the most wasteful aspect of the marketing supply chain could be summed up in one word……..Obsolescence. According to a study released by the CMO Council entitled “Understanding the Critical Factors to Achieving Marketing Supply Chain Operational Effectiveness and Optimization” there are two key aspects of Obsolescence, “the impact on the budget and the impact on the {customer} experience.”

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Topics: Print, Integrated Marketing Communications

Better ROI for Direct Mail Alumni Appeals

by Dan Linn on Mar 2, 2015 1:34:00 PM

Consumers have adapted to the rapid increase in communication channels, relying on spam filters, do-not-call lists and quick decisions to avoid information overload. Today, everyone finds ways to filter information.

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Topics: Direct Mail, Fundraising, Alumni, Donor Retention, Higher Education, Print

How to use the psychology of color in your marketing

by Elise Homan on Jan 26, 2015 9:26:00 AM

Writing quality content is the core of successful marketing, but making that content visually appealing is also paramount. Whether it is your product, website, or an email newsletter, presenting your brand in an aesthetically pleasing way is crucial. One of the most important visual choices to make is color. The color scheme you use can drastically effect the buying habits of your customers and prospects.

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Topics: Inbound Marketing, Direct Mail, Social Media, Email Marketing, Print, Integrated Marketing Communications, Content Marketing, Branding

Why You Should Invest In an Online Collateral Management Program

by Dan Linn on Jan 5, 2015 3:17:00 PM

 If you’ve ever placed an order for marketing materials or other corporate identity pieces, you know that it can often be a much more time-consuming process than you had originally planned.

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Topics: Direct Mail, Print, Integrated Marketing Communications, Branding

Direct Mail Marketing

by Dan Linn on Dec 4, 2014 9:05:00 AM

Defined

Direct mail marketing includes a wide variety of marketing materials such as sales letters, post cards, brochures and catalogues that are delivered to consumers’ mail boxes every day with the hopes that these consumers will be prompted by these materials to make purchases of their goods and services.

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Topics: Direct Mail, Personalization, Print, Content Marketing

Integrated Marketing Communications

by Dan Linn on Nov 20, 2014 11:20:00 AM

 

According to Wikipedia, “integrated marketing communications is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers.”  

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Topics: Inbound Marketing, Direct Mail, Social Media, Personalization, Email Marketing, Print, Integrated Marketing Communications, Content Marketing