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8 Quick SEO Tips for Your Nonprofit Marketing Strategy

by Dan Linn on Aug 14, 2018 1:03:40 PM

Why is SEO for nonprofits important?

The basic goal of Search Engine Optimization is to increase website traffic.

All companies that have a website should want as many visitors to that site as possible.

It goes without saying that any organization could benefit from an effective SEO strategy.

By necessity, nonprofit marketing is fundamentally different from corporate or product marketing.

For profit corporations are interested in selling more product.  

By contrast, nonprofits are primarily interested in raising awareness for the cause they stand for.

What’s the best way to develop an SEO strategy for your nonprofit that will help your cause stand out?

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Topics: Inbound Marketing, Call to Action, Nonprofit Marketing

5 Authenticated Secrets to Use in Content Marketing for Nonprofits

by Dan Linn on Jul 26, 2018 3:56:30 PM

Fall is just around the corner.

Have you considered launching a fall fundraising campaign?

Seasonal campaigns are a great way to make up for funding shortfalls, build support and advance your mission.

For many small nonprofits, running an effective seasonal campaign may seem too difficult.

But sometimes, all it takes is the right game plan to get things moving.

Many hold the preconceived notion that marketing is exclusive to the realm of for-profit companies.

But, this is simply not the case.

Nonprofits are competing with each other for donor interest and need to implement an effective marketing strategy to truly stand out.

Grab a pen and a piece of paper and answer these 10 questions.

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Topics: Fundraising, Content Marketing, Nonprofit Marketing

Donor Behavior 101; Building A Fundraising Strategy for Success

by Dan Linn on Jul 16, 2018 2:30:37 PM

As the development director of your nonprofit, you probably spend a lot of time trying to understand your organization’s target market.

What are their interests, needs and desires?

What really makes them tick?

What makes them want to donate to your nonprofit?

But don’t lose site of the big picture.

If you’re looking too closely at your own target market and how to push your nonprofit marketing message out, it’s easy to forget the foundation of successful donor cultivation.

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Topics: Inbound Marketing, Fundraising, Content Marketing, Nonprofit Marketing

6 Ways to Fail at Donor Cultivation Using Content Marketing for Nonprofits

by Dan Linn on Jun 26, 2018 4:21:37 PM

In the battle to drive nonprofit revenue and profits, content marketing is a critically important tool.

The content on your web pages, blog posts, landing pages and downloadable educational resources, gives you an opportunity to attract donor prospects, build trust with them, and answer questions they may have in their donor journey.

Without content your digital marketing assets would be a series of empty web pages.

Content is everything.

If you fail to make it a cornerstone of your nonprofit marketing strategy, your donor cultivation efforts will suffer.

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Topics: Inbound Marketing, Content Marketing, Nonprofit Marketing

Crafting a Value Proposition to Enhance Your Fundraising Strategy

by Dan Linn on Jun 19, 2018 5:05:41 PM

Frazzled consumers don’t care about the overall goal of your nonprofit organization.

They’re happily going about their lives doing the best they can with the resources they have.

They don’t want to change anything, because for them change is work.

Your targeted donor prospects need to see that there are options they don’t know about yet.

These options are what wake them up and kick them out of their comfort zone.

Their attunement to your nonprofit organization starts with having a strong value proposition that’s highly attractive.

One that answers their question “why should I consider changing from my status quo?”

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Topics: Nonprofit Marketing

Converting Event Donors to Organizational Donors

by Dan Linn on Jun 5, 2018 4:37:14 PM

A fundraising event is not an end in and of itself.

It holds the potential to expand your organization’s traditional fundraising pipelines.

A strategic approach can convert event donors into annual fund, major and planned gift donors.

Spending time engaging event participants is vital.

Studies have shown that there is a tremendous untapped opportunity in event donors who have already demonstrated their support through a monetary donation.

But most organizations make the mistake of dismissing this type of philanthropy as merely tangential in their nonprofit marketing plan.

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Topics: Nonprofit Marketing

9 Guidelines for Effective A/B Testing in Nonprofit Marketing

by Dan Linn on May 29, 2018 7:29:11 PM

Running A/B tests in your nonprofit marketing campaigns to optimize email, website landing pages and calls-to-action, is a great way to learn how to drive more traffic to your website and generate more donor leads.

Such increases in generating new donors, can provide a huge advantage for your nonprofit in the race to attract and retain new donors.

Just a few small tweaks to a landing page, an email or a call-to-action can significantly affect the number of donor leads your nonprofit can attract.

A/B testing is all about optimizing your variables, finding significant results and tracking those results over time to improve your conversion rates.

If you’re not A/B testing, you’re missing out on opportunities to increase your conversion rates and glean learnings to improve your content over time.

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Topics: Nonprofit Marketing

Landing Pages in Nonprofit Marketing, 5 Tips for Donor Prospecting

by Dan Linn on May 22, 2018 3:11:51 PM

Landing pages are one of the most important elements of donor prospecting, yet most nonprofits don’t use them enough—or at all.

It’s common in nonprofit marketing to focus on the homepage instead. After all, it’s the first room in your virtual nonprofit when visitors “walk through the door.”

Studies show that the average crowd funding website converts about 1.5% of visitors to make a donation.

With such a poor outcome, why do nonprofits rely on the homepage to do the heavy lifting?

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Topics: Landing Pages, Nonprofit Marketing

Three Ways to be More Personal in Nonprofit Fundraising

by Perry Jowsey on May 13, 2018 4:39:12 PM

Dear Donor,

Don’t take this personally.  This letter has been auto-generated by a moderately priced software program, but it will make no attempt to use your name, speak to you individually, or make any reference to your contribution history.  You should feel lucky, however, because we know many nonprofit organizations won’t bother to send you a letter at all.  We appreciate your continued support.

Not so sincerely, your soon to be former charity of choice.

 

Hyperbole aside, nonprofit organizations are communicating with donors like this every day.  Generic correspondence is pushed out at arbitrary intervals, hoping for substantial returns but not in accordance with a governing strategy and not actively conducting performance analytics.

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Topics: Fundraising, Nonprofit Marketing

Nonprofit Marketing Strategies for Inbound Marketing Can't be Optional

by Dan Linn on May 9, 2018 6:58:54 AM

Perhaps the biggest challenge in nonprofit marketing today is also the biggest opportunity.

Nonprofit organizations have access to countless digital choices for reaching key audiences.

These many options have fostered the need for exploration and experimentation, which is why it’s common to hear about for-profit companies running 5 or 6 figure marketing tests that could eventually be grown to 7 figure marketing campaigns.

But nonprofits don’t have the luxury of open-ended testing and growth budgets.

How can charities strike the right balance with their nonprofit marketing budgets when experimenting with new initiatives?

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Topics: Inbound Marketing, Fundraising, Nonprofit Marketing