Don’t take this personally. This letter has been auto-generated by a moderately priced software program, but it will make no attempt to use your name, speak to you individually, or make any reference to your contribution history. You should feel lucky, however, because we know many nonprofit organizations won’t bother to send you a letter at all. We appreciate your continued support.
Not so sincerely, your soon to be former charity of choice.
Hyperbole aside, nonprofit organizations are communicating with donors like this every day. Generic correspondence is pushed out at arbitrary intervals, hoping for substantial returns but not in accordance with a governing strategy and not actively conducting performance analytics.