CALL US 303-320-4855

Combining Direct Mail and Digital in Nonprofit Marketing

by Dan Linn on Feb 20, 2018 8:00:00 AM

With email marketing, social media marketing and digital online marketing gleaning most of the attention of nonprofit marketers, you might think that direct mail marketing is an outdated concept.

New research released by Mintel reports that direct mail is finding success with a surprising new target market; consumers between the ages of 9 to 21.

Read More

Topics: Nonprofit Marketing

Contrarian Opportunities in Nonprofit Fundraising for 2018 

by Perry Jowsey on Feb 4, 2018 2:38:53 PM

Despite many predictions to the contrary, charitable giving will increase considerably in 2018.  Moreover, corporate giving this year will increase by a greater rate than for the entire previous 5-year period.  But the news isn’t all good for nonprofits; the worst positioned operations will face devastating financial consequences.  So say my bold predictions for nonprofit fundraising in 2018.

Read More

Topics: Fundraising, Nonprofit Marketing

7 Steps for Creating Calls-To-Action for Successful Donor Cultivation

by Dan Linn on Jan 16, 2018 6:27:25 AM

The internet offers a different kind of communication with your donor audience.

With potential donors increasingly using web browsers to actively look for organizations to support that fit their unique needs, your opportunity to reach exactly the right audience expands in a big way.

Inbound marketing offers smart nonprofit marketers new, highly targeted tools to attract prospective donors and nurture them step-by-step into donors, then turn those donors into brand evangelists by spreading the word virally to other like-minded prospects.

Read More

Topics: Nonprofit Marketing

Resolutions to Make your Nonprofit Fundraising Resolute

by Perry Jowsey on Jan 2, 2018 6:00:00 AM

As another calendar year comes to a close, it’s generally easy to separate the wheat from the chaff amongst nonprofit organizations.  Contrary to conventional wisdom, total annual budget is not the sole indicator of fundraising strength.  Outperforming organizations are working systematically to grow revenue and increase market share – year-end financial results are predictable well before the most lucrative month of December. 

Read More

Topics: Nonprofit Marketing

Nonprofit Blogs, 3 Reasons Your Organization Needs One

by Dan Linn on Dec 11, 2017 6:45:00 AM

Incorporating nonprofit blogs in your digital marketing plan is the new fundraising growth model. The facts speak for themselves.

Marketing data clearly shows that blogging is one of the most critical components of the inbound marketing methodology for nonprofits.

According to Tech Client, your site has a 434% better chance of being ranked higher in Google by featuring your blog on your site.

Read More

Topics: Nonprofit Marketing

Nonprofit Fundraising; Show Thanks to Your Donors This Holiday Season

by Perry Jowsey on Dec 5, 2017 6:00:00 AM

‘Tis the season:  the holidays are upon us, goodwill is in the air, and the most donor activity will occur over the next month.  In development offices across the land, fundraising professionals are rolling out their best case statements and donor appeals to ride this wave of philanthropy.

Read More

Topics: Nonprofit Marketing

4 Strategies to Boost Donor Acquisition

by Dan Linn on Nov 21, 2017 6:00:00 AM

The digital age we find ourselves in has transformed many aspects of our daily life. Similarly, the world of donor acquisition has also evolved. The goal is still the same—to increase donations to a cause or organization—but the strategies to accomplish this are changing. Technology is a big part of the equation now but it’s also critical that organizations periodically review their donor acquisition strategies for necessary adjustments based on financial and marketing initiatives.

Read More

Topics: Nonprofit Marketing

Beware of Bad Data in Nonprofit Fundraising

by Perry Jowsey on Nov 7, 2017 6:00:00 AM

I owe all my success in nonprofit fundraising to a data-driven approach.  Being able to isolate variables, interpret campaign-specific performance, and understand emerging trends has given me the core information needed to develop customized outcome-based plans to lead nonprofit agencies to unprecedented heights.

Read More

Topics: Nonprofit Marketing

Online Marketing for Nonprofits; Getting Started With Crowdfunding

by Dan Linn on Oct 17, 2017 6:00:00 AM

As more organizations look for alternate avenues for fundraising, they have turned to social media because of its extensive reach. Sharing content and stories related to an organization’s cause vastly multiplies the number of people who can learn and engage as donors. One of the most effective methods of social media activity that directly affects donor acquisition is crowdfunding  https://www.entrepreneur.com/article/228125  —a platform where networks of people share information and donations can be made directly online.

Read More

Topics: Nonprofit Marketing

3 Next Generation Donor Myths To Avoid in Marketing a Nonprofit

by Dan Linn on Sep 26, 2017 6:00:00 AM

With nonprofit organizations, the pendulum swings between donor acquisition and donor retention, after all, both elements are crucial determinants of the success of marketing a nonprofit. But finding a new donor is a much more expensive endeavor when compared to retaining an old one. This is why you should focus heavily on the quality of donors you acquire. More specifically, your organization should aim to attract lifelong volunteers who are more inclined to stick with you through thick and thin and continually provide support for your great cause.

Read More

Topics: Inbound Marketing, Nonprofit Marketing