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Donor Cultivation; Three Ways to Drive Traffic to Your Nonprofit Website

by Dan Linn on Nov 15, 2018 5:02:17 PM

Everyone knows the more people you get to your website the more donor leads you’ll usually generate.

Even so before people can donate or volunteer, they’ll need to find you.

These days your website is the most likely channel where new supporters will find out about you.

Your website is where conversions like online donations, event registrations and sign-ups for email or volunteer service take place.

If your blogging with well-optimized rich content your goal should be to connect with people who believe in what you believe.

Nonprofit blogging is about talking to individuals separately, not en masse and that’s how you connect with people.

Blogging is a marketing asset with long term results.

It will help you attract high quality traffic, generate new donors and increase awareness for your mission.

The rest of this article will unpack the easiest way to get new visitors to your website and increase your success at donor cultivation.

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Topics: nonprofit blogs, donor communications, Nonprofit Marketing, Link Building

Nonprofit Blogs, Start With an Outline to Improve Understanding

by Dan Linn on Oct 31, 2018 2:51:58 PM

One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog.

Digital storytelling about your nonprofit allows you to leverage human stories to connect people to your cause and inspire them to support your organization and connect to a wider audience online.

Be prepared to spend more than a couple of hours writing your post. From the initial concept until the time you hit publish you might spend several days or maybe even a week writing your post.

Before diving headfirst into writing your composition, create an outline.

More than bullet points, I’m talking about a fully expanded outline with enough details that make it impossible for your article to go off topic.

Here is a 7-step method for outlining articles that I use.

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Topics: Writing Practices, nonprofit blogs