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6 Creative Fundraising Ideas for Nonprofit Organizations

by Dan Linn on May 16, 2017 10:00:00 AM

We know how challenging it can be to come up with effective fundraising ideas and how tedious marketing a nonprofit organization can be – it is difficult work. With the right assistance and strategies, however,your efforts will eventually prove well worth every second you spend brainstorming.

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Topics: Nonprofit

Social media for nonprofits: Top 7 Tips

by Dan Linn on Apr 4, 2017 10:00:00 AM

Whether you’re an avid user of Facebook or have zero interest in social media, the fact remains: a social media presence is crucial for nonprofits. If you want to raise your public profile, drive donor acquisition and publicize your cause, social media can boost your efforts. But with 374,222 tweets and 4,166,667 Facebook likes generated every minute, you need to make sure that your content stands out.

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Topics: Nonprofit

Nonprofit Fundraising Essentials for Corporate Gifts

by Perry Jowsey on Mar 28, 2017 11:06:11 AM

Most any time I’m doing nonprofit fundraising brainstorms with a nonprofit Board of Directors, the topic
quickly turns to corporate philanthropy.  A member will mention how they were at the zoo the other day and noticed all kinds of corporate sponsors, so why can’t this organization accomplish the same feat?  Another will chime in on a recent newspaper article they read on how company XYZ just hit new heights with a product launch, and so they probably have some extra money to invest in the community.

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Topics: Nonprofit

Your Guide to Millennial Donor Retention

by Dan Linn on Mar 7, 2017 10:00:00 AM

Contrary to popular belief, millennials are not the entitled, narcissistic generation that popular media would
 have us believe. In fact, they’re anything but. Don’t just take our word for it – consider this statistic as reported by Bloomerang: “According to the 2015 Millennial Impact Report, a whopping 84% of millennials made a charitable donation in 2014”. If your nonprofit wants to tap into the buying-power of the largest portion of the population, doing so relies on answering two crucial questions: “How do we get them interested enough to become donors?”, as well as “How can we increase millennial donor retention rates?”.

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Topics: Nonprofit

Online Marketing for Nonprofits: 6 Steps to a Potent PPC Strategy

by Dan Linn on Feb 28, 2017 10:00:00 AM

Pay-per-click (PPC) advertising is one of the easier (yet still effective) ways to kick start online marketing for nonprofits. When used in combination with social media campaigns, a frequently updated blog and a website
 that’s SEO-optimized, you’ll be in possession of a potent digital marketing game plan. Ready to get started on PPC? Let’s go:

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Topics: Nonprofit

Why Marketing Nonprofits is More Important Than You Think

by Dan Linn on Feb 22, 2017 6:00:00 AM

Contrary to popular belief, the end goal of marketing nonprofits shouldn’t solely be to raise money. While
fundraising is undoubtedly a critical component of marketing your nonprofit, it’s far from the be all and end all.
 Your nonprofit is just like any other business – its success hinges on brand awareness, brand positioning, community engagement and more. As such, a thorough understanding of the myriad functions marketing nonprofits performs is paramount. Read on to learn about the numerous roles your marketing strategy needs to fulfill:

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Topics: Nonprofit

Four Ways to Make Fundraising for Nonprofit Organizations Easier

by Dan Linn on Feb 13, 2017 10:31:21 AM

Fundraising is hard – we get it. If it feels like you’re battling a constant tide of “Sorry, not today”, there’s hope
 yet. By utilizing the right tools, fundraising for nonprofit organizations needn’t be a daunting task, nor should it cost an arm and a leg. Read on for four easy ways to take the stress out of fundraising, and increase your donor acquisition rates while you’re at it.

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Topics: Nonprofit

Nonprofit Marketing Strategies to Increase Your Donor Acquisition

by Dan Linn on Feb 6, 2017 10:16:24 AM

In our previous blog post, we discussed four simple ways to kick-start your nonprofit marketing strategies and
 increase your donor acquisition. Today, we’ll explore the methodology behind them, explaining how they work and why they’re so effective. Without further ado, let’s get started:

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Topics: Nonprofit

3 Bold Predictions for Fundraising for Nonprofit Organizations in 2017

by Perry Jowsey on Jan 31, 2017 4:30:00 AM

Calendar year 2016 ended with a bang in philanthropy, and when the final totals are calculated later this year, national giving will be surging toward a new milestone of $400 Billion.  You’re now likely either entering 2017 having wrapped up your fiscal year or at the mid-year point in your budget.  In either case, the peak of the giving season is past and your success or failure is not a function of chance, but rather on how you choose to strategically proceed throughout the year. 

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Topics: Nonprofit

Maximize Giving:Your Guide to One-day Nonprofit Fundraising Success

by Perry Jowsey on Dec 14, 2016 4:11:41 PM

Black Friday sales.  Flash mobs.  Even Election Day.  The common denominator is that each of these efforts is

 designed to maximize participation at a specific date and time, even when other outlets are available for nearly identical behaviors.

And so the craze has moved to the world of philanthropy.  In fact, dedicated days of giving are dominating the nonprofit fundraising landscape in December.

Consider that on Giving Tuesday this year – November 29, 2016 – saw $47.7 Million donated online nationally during these 24 hours, with 33% more nonprofits receiving a donation this year versus 2015.  Looking a bit further back to 2012 when the Giving Tuesday effort began, there has been a 317% increase.  And in my resident state of Colorado, we saw $33.8 Million raised in the 24 hours of Colorado Gives Day on December 6 – an 18% increase over last year’s campaign – a full week after the national windfall of Giving Tuesday.

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Topics: Nonprofit