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3 Strategies to Improve Website Conversion in Nonprofit Marketing

by Dan Linn on May 2, 2018 6:25:59 AM

These days most nonprofit marketing teams are tasked with driving more traffic to their websites.

The hope is that traffic will convert into donor leads for the development department to nurture and grow into long term donor investors.

Once this process begins to bear fruit, marketers then try to generate even more traffic, and hopefully even more success.

Few marketing teams focus on getting more from existing traffic.

That’s where conversion rate optimization (CRO) comes in.

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Topics: Nonprofit Marketing, lead nurturing

Five Steps to Achieve Sales-Ready Leads

by Dan Linn on Jun 16, 2016 1:01:24 PM

You’ve put a lot of work into attracting potential customers to your site, how you manage those prospects after they convert to leads will determine if that time was well spent. Purchase decisions take time. KISSmetric, recently published an amazing infographic which indicated that when it comes to qualified leads, more than 73% are NOT sales-ready on the day that they first convert on your website.

Most purchase decisions are made over time and after a great deal of research. Lead management is a strategy when combined with a specific set of tools, that can help guide your leads from their first interaction with your company to the point of purchase and beyond.

In order to be a truly effective inbound marketer, you'll need to continue talking to, sharing content with, and engaging those leads who may be stuck in the middle of your funnel -- caught between their first conversion and a sales call.

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Topics: lead nurturing

Writing Compelling Content for Inbound Lead Nurturing-5 Easy Steps

by Dan Linn on Dec 1, 2015 9:00:00 AM


Much has been written about the shift in perspective needed to truly embrace an inbound marketing strategy.

The philosophy behind inbound marketing is one of persistent, consistent, gentle persuasion.

Perhaps nowhere is this philosophy more evident than in the process of lead nurturing.

After a potential lead downloads your content offer, it is time to begin a nurturing campaign in real earnest.

Writing compelling content for email nurturing requires fully embracing the principles of inbound at its best.

So, how can you craft that winning content that will move your leads along in the sales funnel and ultimately convert them into loyal customers who will serve as brand advocates for you?

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Topics: lead nurturing

What is Lead Nurturing and Why is it Important in Marketing?

by Dan Linn on Sep 8, 2015 10:00:00 AM


Sometimes, the perfect customer finds you. You know the one.

It's the one that stumbles upon your website, reads the information on your landing page, and signs up on the spot, becoming a paying customer with no muss and no fuss.

It's the one that keeps coming back, and starts promoting your product for you through social media channels.

Realistically speaking, that type of customer is fairly rare.

It is likely that, for the most part, customer acquisition will come from your marketing efforts, either inbound or traditional in nature.

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Topics: Inbound Marketing, lead nurturing