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Landing Pages in Nonprofit Marketing, 5 Tips for Donor Prospecting

by Dan Linn on May 22, 2018 3:11:51 PM

Landing pages are one of the most important elements of donor prospecting, yet most nonprofits don’t use them enough—or at all.

It’s common in nonprofit marketing to focus on the homepage instead. After all, it’s the first room in your virtual nonprofit when visitors “walk through the door.”

Studies show that the average crowd funding website converts about 1.5% of visitors to make a donation.

With such a poor outcome, why do nonprofits rely on the homepage to do the heavy lifting?

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Topics: Nonprofit Marketing, Landing Pages

Create Great Landing Page Copy by Asking These 5 Questions

by Dan Linn on Mar 4, 2016 9:30:00 AM

Before you even write your landing page copy, there are several important questions to ask.

Failing to know the answers to these questions can leave you with copy that doesn't convert.

You might even have to rewrite the entire landing page if you don't ask yourself these questions first.

Here are the five questions that will help you create great landing page copy:

 

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Topics: Landing Pages

How Do You Turn Website Traffic into Paying Customers?

by Elise Homan on Aug 18, 2015 10:30:00 AM

The reason you have a website is to attract potential customers to your business. Sounds simple, right? However, having a website and using it as a marketing tool, are two different things. So how do you turn website traffic into paying customers?

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Topics: Landing Pages