Landing pages are one of the most important elements of donor prospecting, yet most nonprofits don’t use them enough—or at all.
It’s common in nonprofit marketing to focus on the homepage instead. After all, it’s the first room in your virtual nonprofit when visitors “walk through the door.”
Studies show that the average crowd funding website converts about 1.5% of visitors to make a donation.
With such a poor outcome, why do nonprofits rely on the homepage to do the heavy lifting?