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Five of the Best Keyword Tools for Research

by Dan Linn on May 2, 2016 1:31:01 PM

Your entire online marketing strategy will revolve around the keywords and phrases you select.

They help make the elements of your online marketing strategy which include; search engine optimization (SEO), social media marketing (SMM), blogs, podcasts, and videos, more effective which in turn will enable prospects to find your site on the internet.

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page's description and help search engines match a page with an appropriate search query.

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Topics: keywords

Exploring Keywords for Search Engine Marketing

by Dan Linn on Feb 1, 2016 9:30:00 AM

According to Webopedia, Search Engine Marketing is defined as a type of internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search Engines.

Potential customers for your business are doing searches all the time in many different ways which include questions, a few words or detailed phrases.

To get started exploring keywords for search engine marketing you just need to figure out which searches match your business and make sure that you show up in search results.

That’s why picking the right keywords is so important.

As a business owner, the best person to choose keywords for your SEM campaign is you, because you are the one who knows your business the best.

A large part of creating a keyword list is drawing from what you already know about your business, your customers and your competitors.

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Topics: keywords

How Do Keywords Increase Customer Awareness and Brand Exposure?

by Elise Homan on Sep 17, 2015 9:30:00 AM

Your entire digital marketing strategy will revolve around the keywords and phrases you select.

Keywords are the underlying foundation to an effective Inbound Marketing Strategy.

They help make the elements of your online marketing strategy which include; search engine optimization (SEO), social media marketing (SMM), blogs, podcasts, and videos, more effective which in turn will enable prospects to find your site on the internet.

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Topics: Inbound Marketing, keywords