Your entire online marketing strategy will revolve around the keywords and phrases you select.
They help make the elements of your online marketing strategy which include; search engine optimization (SEO), social media marketing (SMM), blogs, podcasts, and videos, more effective which in turn will enable prospects to find your site on the internet.
A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page's description and help search engines match a page with an appropriate search query.