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Nonprofit Marketing Strategies for Inbound Marketing Can't be Optional

by Dan Linn on May 9, 2018 6:58:54 AM

Perhaps the biggest challenge in nonprofit marketing today is also the biggest opportunity.

Nonprofit organizations have access to countless digital choices for reaching key audiences.

These many options have fostered the need for exploration and experimentation, which is why it’s common to hear about for-profit companies running 5 or 6 figure marketing tests that could eventually be grown to 7 figure marketing campaigns.

But nonprofits don’t have the luxury of open-ended testing and growth budgets.

How can charities strike the right balance with their nonprofit marketing budgets when experimenting with new initiatives?

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Topics: Inbound Marketing, Fundraising, Nonprofit Marketing

3 Next Generation Donor Myths To Avoid in Marketing a Nonprofit

by Dan Linn on Sep 26, 2017 6:00:00 AM

With nonprofit organizations, the pendulum swings between donor acquisition and donor retention, after all, both elements are crucial determinants of the success of marketing a nonprofit. But finding a new donor is a much more expensive endeavor when compared to retaining an old one. This is why you should focus heavily on the quality of donors you acquire. More specifically, your organization should aim to attract lifelong volunteers who are more inclined to stick with you through thick and thin and continually provide support for your great cause.

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Topics: Inbound Marketing, Nonprofit Marketing

6 Questions You Can Ask When Planning an Inbound Marketing Strategy

by Dan Linn on Aug 3, 2016 9:00:00 AM

Creating high quality content is essential to any successful inbound marketing strategy. With great content your likely to get the website traffic and leads you are looking for. All the content you publish is part of a larger conversation about your business and the problems you can solve for potential consumers. Your blog posts should be like individual chapters in your brand strategy.

All of your content should fit into an overarching strategy. This strategy keeps your content on track and helps share your brand values with your audience. A good content strategy also gives your posts, updates and other online marketing activities a method to reach your business goals.

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Topics: Inbound Marketing

How to Increase Public Awareness for Your School

by Dan Linn on Jun 21, 2016 12:30:00 PM

In a previous blog post, we discussed why a blog is an essential marketing asset for any company or institution. In fact, nearly 40% of U.S. organizations use blogs for marketing purposes, and organizations that blog have 55% more website visitors.

In particular, blogging plays an important role in marketing for higher education, especially for attracting students to your school. Prospective students do a majority of their college research online, so an interesting, informative blog on your school’s website will help your school attract website traffic and increase public awareness for your school. The more content-rich pages you create through your blog, the better the chance is that your website will rank higher in search results.

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Topics: Inbound Marketing, Higher Education, Branding

Marketing Web Sites Are a Different Kind of Online Animal

by Dan Linn on Jun 9, 2016 10:00:00 AM

In the age of internet marketing, everyone knows how important a website is to a business’s marketing strategy. Almost every business, whether B2B or B2C, non-profit, local or global needs an online presence to reach buyers. Whether you’re looking to build your first web site, or your considering a redesign of your current site to make it more of a marketing hub, you’re probably wondering what elements to include.

Simply having a web site is not the key to marketing performance. Your site needs to attract visitors, educate them and convince them to buy. Today, the world wide web is social and it is interactive. It is not static like most web sites tend to be. Gone are the days when all it took was a URL, some Flash Graphics and an advertising campaign to generate a temporary boost in traffic.

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Topics: Inbound Marketing

The Essential Ingredients for Successful Inbound Marketing

by Dan Linn on May 10, 2016 1:32:32 PM

Since 2006 inbound marketing has proven to be the most effective marketing method for generating leads online. Instead of using the traditional outbound marketing methods of buying ads, direct mail, or email lists
and sending out disruptive messages to the masses, inbound marketing focuses on creating quality content that attracts people to your company and product.

When you align the content that you publish with the interests of your buyer persona, over time, you naturally attract inbound traffic that you can then convert, close and delight.

Today the average consumer is doing most of their buying research online, long before they contact suppliers. In fact, in a current research project produced by Google working with Corporate Executive Board’s Marketing Leadership Council, 1,500, B2B consumers were found to have completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a provider.

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Topics: Inbound Marketing

A Master Plan for Writing Good Copy

by Dan Linn on Apr 21, 2016 8:30:00 AM

Five tips to keep your audience engaged

Writing good copy for website pages, blog posts or newsletters can be tricky, difficult, or even frustrating.

What do potential customers want to hear? What entices web visitors to contact you, to sign up for your e-newsletter, and to buy from you? And what makes them click away?

The “secret” to writing seductive web copy is to write for one person only: your ideal reader. Once you know who you’re writing for, it becomes clear what you should write and how you should write it.

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Topics: Inbound Marketing

Finding Insights from How Consumers Search Online.

by Dan Linn on Mar 17, 2016 8:30:00 AM

When you're trying to decide how to frame your brand and set up your website so you get the best possible response to your product or service, starting with how consumers search for information can give you tremendous insight.

Product scenario:

Let's say you are seriously thinking about opening up a store for unmanned aerial vehicle aficionados in Great Falls, Montana. 

So, what can current searches tell you about your target market?


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Topics: Inbound Marketing

What Is a Meta Description and Why Should You Care?

by Dan Linn on Dec 8, 2015 9:00:00 AM

It is safe to say that most people using inbound marketing techniques to draw traffic to their websites realize the value of creating relevant, engaging content at every touch point.

To that end, you likely work on creating high quality content, employ solid SEO techniques, and map out a unified approach to marketing over multiple social channels.

However, you may be missing one essential component for driving traffic to your website. That component is a stellar meta description.

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Topics: Inbound Marketing

Will these 5 Questions Help You Draft a Winning Content Strategy?

by Dan Linn on Oct 29, 2015 9:00:00 AM

Using content to promote your business is an outstanding way to increase customer engagement and traffic to your website.

Far too often businesses rely on creative content, videos, and infographics to enhance their website – but very few ask questions to create a solid core strategy.

Creating a good game plan should be the top priority of your inbound marketing campaigns.

Strategy is critical to sustained success with inbound marketing.

This isn’t the kind of strategy that gets created and then sits on the shelf.

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Topics: Inbound Marketing, Content Marketing