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8 Quick SEO Tips for Your Nonprofit Marketing Strategy

by Dan Linn on Aug 14, 2018 1:03:40 PM

Why is SEO for nonprofits important?

The basic goal of Search Engine Optimization is to increase website traffic.

All companies that have a website should want as many visitors to that site as possible.

It goes without saying that any organization could benefit from an effective SEO strategy.

By necessity, nonprofit marketing is fundamentally different from corporate or product marketing.

For profit corporations are interested in selling more product.  

By contrast, nonprofits are primarily interested in raising awareness for the cause they stand for.

What’s the best way to develop an SEO strategy for your nonprofit that will help your cause stand out?

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Topics: Inbound Marketing, Call to Action, Nonprofit Marketing

Donor Behavior 101; Building A Fundraising Strategy for Success

by Dan Linn on Jul 16, 2018 2:30:37 PM

As the development director of your nonprofit, you probably spend a lot of time trying to understand your organization’s target market.

What are their interests, needs and desires?

What really makes them tick?

What makes them want to donate to your nonprofit?

But don’t lose site of the big picture.

If you’re looking too closely at your own target market and how to push your nonprofit marketing message out, it’s easy to forget the foundation of successful donor cultivation.

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Topics: Inbound Marketing, Fundraising, Content Marketing, Nonprofit Marketing

Is Written Content Important in Content Marketing for Nonprofits?

by Dan Linn on Jul 10, 2018 3:02:17 PM

Our friends at the Content Marketing Institute define content marketing as “ a strategic marketing approach, focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.”

Nonprofits have been creating content to engage constituents and donor prospects for as long as the nonprofit vertical has existed.

In fact, 92% of nonprofits surveyed in the nonprofit content marketing report published by np ENGAGE in 2014 said that they were using content marketing.

These days we hear a lot about how video is taking over the internet and dominating content marketing.

In their 4th annual “State of Video Marketing Survey” Wyzowl claims that video consumption by consumers is on the rise.

Their survey showed that the average respondent typically watches video content for 1.5 hours per day. Moreover, 15% of the respondents watch videos more than 3 hours a day.

Has the popularity of the written word in content marketing regressed?

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Topics: Inbound Marketing, Content Marketing

6 Ways to Fail at Donor Cultivation Using Content Marketing for Nonprofits

by Dan Linn on Jun 26, 2018 4:21:37 PM

In the battle to drive nonprofit revenue and profits, content marketing is a critically important tool.

The content on your web pages, blog posts, landing pages and downloadable educational resources, gives you an opportunity to attract donor prospects, build trust with them, and answer questions they may have in their donor journey.

Without content your digital marketing assets would be a series of empty web pages.

Content is everything.

If you fail to make it a cornerstone of your nonprofit marketing strategy, your donor cultivation efforts will suffer.

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Topics: Inbound Marketing, Content Marketing, Nonprofit Marketing

Nonprofit Marketing Strategies for Inbound Marketing Can't be Optional

by Dan Linn on May 9, 2018 6:58:54 AM

Perhaps the biggest challenge in nonprofit marketing today is also the biggest opportunity.

Nonprofit organizations have access to countless digital choices for reaching key audiences.

These many options have fostered the need for exploration and experimentation, which is why it’s common to hear about for-profit companies running 5 or 6 figure marketing tests that could eventually be grown to 7 figure marketing campaigns.

But nonprofits don’t have the luxury of open-ended testing and growth budgets.

How can charities strike the right balance with their nonprofit marketing budgets when experimenting with new initiatives?

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Topics: Inbound Marketing, Fundraising, Nonprofit Marketing

3 Next Generation Donor Myths To Avoid in Marketing a Nonprofit

by Dan Linn on Sep 26, 2017 6:00:00 AM

With nonprofit organizations, the pendulum swings between donor acquisition and donor retention, after all, both elements are crucial determinants of the success of marketing a nonprofit. But finding a new donor is a much more expensive endeavor when compared to retaining an old one. This is why you should focus heavily on the quality of donors you acquire. More specifically, your organization should aim to attract lifelong volunteers who are more inclined to stick with you through thick and thin and continually provide support for your great cause.

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Topics: Inbound Marketing, Nonprofit Marketing

6 Questions You Can Ask When Planning an Inbound Marketing Strategy

by Dan Linn on Aug 3, 2016 9:00:00 AM

Creating high quality content is essential to any successful inbound marketing strategy. With great content your likely to get the website traffic and leads you are looking for. All the content you publish is part of a larger conversation about your business and the problems you can solve for potential consumers. Your blog posts should be like individual chapters in your brand strategy.

All of your content should fit into an overarching strategy. This strategy keeps your content on track and helps share your brand values with your audience. A good content strategy also gives your posts, updates and other online marketing activities a method to reach your business goals.

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Topics: Inbound Marketing

How to Increase Public Awareness for Your School

by Dan Linn on Jun 21, 2016 12:30:00 PM

In a previous blog post, we discussed why a blog is an essential marketing asset for any company or institution. In fact, nearly 40% of U.S. organizations use blogs for marketing purposes, and organizations that blog have 55% more website visitors.

In particular, blogging plays an important role in marketing for higher education, especially for attracting students to your school. Prospective students do a majority of their college research online, so an interesting, informative blog on your school’s website will help your school attract website traffic and increase public awareness for your school. The more content-rich pages you create through your blog, the better the chance is that your website will rank higher in search results.

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Topics: Inbound Marketing, Higher Education, Branding

Marketing Web Sites Are a Different Kind of Online Animal

by Dan Linn on Jun 9, 2016 10:00:00 AM

In the age of internet marketing, everyone knows how important a website is to a business’s marketing strategy. Almost every business, whether B2B or B2C, non-profit, local or global needs an online presence to reach buyers. Whether you’re looking to build your first web site, or your considering a redesign of your current site to make it more of a marketing hub, you’re probably wondering what elements to include.

Simply having a web site is not the key to marketing performance. Your site needs to attract visitors, educate them and convince them to buy. Today, the world wide web is social and it is interactive. It is not static like most web sites tend to be. Gone are the days when all it took was a URL, some Flash Graphics and an advertising campaign to generate a temporary boost in traffic.

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Topics: Inbound Marketing

The Essential Ingredients for Successful Inbound Marketing

by Dan Linn on May 10, 2016 1:32:32 PM

Since 2006 inbound marketing has proven to be the most effective marketing method for generating leads online. Instead of using the traditional outbound marketing methods of buying ads, direct mail, or email lists
and sending out disruptive messages to the masses, inbound marketing focuses on creating quality content that attracts people to your company and product.

When you align the content that you publish with the interests of your buyer persona, over time, you naturally attract inbound traffic that you can then convert, close and delight.

Today the average consumer is doing most of their buying research online, long before they contact suppliers. In fact, in a current research project produced by Google working with Corporate Executive Board’s Marketing Leadership Council, 1,500, B2B consumers were found to have completed, on average, nearly 60% of a typical purchasing decision—researching solutions, ranking options, setting requirements, benchmarking pricing, and so on—before even having a conversation with a provider.

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Topics: Inbound Marketing