Perhaps the biggest challenge in nonprofit marketing today is also the biggest opportunity.
Nonprofit organizations have access to countless digital choices for reaching key audiences.
These many options have fostered the need for exploration and experimentation, which is why it’s common to hear about for-profit companies running 5 or 6 figure marketing tests that could eventually be grown to 7 figure marketing campaigns.
But nonprofits don’t have the luxury of open-ended testing and growth budgets.
How can charities strike the right balance with their nonprofit marketing budgets when experimenting with new initiatives?