Why is SEO for nonprofits important?
The basic goal of Search Engine Optimization is to increase website traffic.
All companies that have a website should want as many visitors to that site as possible.
It goes without saying that any organization could benefit from an effective SEO strategy.
By necessity, nonprofit marketing is fundamentally different from corporate or product marketing.
For profit corporations are interested in selling more product.
By contrast, nonprofits are primarily interested in raising awareness for the cause they stand for.
What’s the best way to develop an SEO strategy for your nonprofit that will help your cause stand out?