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Placing Humor in Marketing Material

by Dan Linn on Jul 3, 2015 10:30:00 AM

Most marketing leaders understand that it is much easier to sell to a consumer if good rapport has been built first. There are very few things that can help to build this rapport faster than causing someone to laugh or smile. This causes the person to put down their guard, making them more open to what is being presented.

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Topics: Humor in Marketing Material