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Using Inbound Marketing in Alumni Communications, 5 Reasons to Invest

by Dan Linn on Mar 27, 2018 10:25:00 AM

Inbound marketing is a marketing strategy that involves the creation and distribution of relevant content that your audience will find valuable.

Instead of trying to cultivate relationships with alumni using traditional forms of advertising methods where you deploy “spray and pray” messaging to your donor audience, you produce and publish a range of content that your target audience is looking for online, because it is valuable to them and meets their immediate needs.

According to the Custom Content Council, “7 in 10 consumers say they prefer to learn about an organization through a collection of articles rather than through an ad.”

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Topics: Higher Ed Marketing