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Lessons Learned From Nonprofit Fundraising for Natural Disasters

by Perry Jowsey on Oct 3, 2017 6:00:00 AM

I’ve found that nothing quite succeeds more as fundraising fuel than a common good or conversely a common enemy.  And none seems more highly effective than fundraising efforts to assist in recovering from natural disasters.  Devastation like the recent hurricanes Harvey, Irma, and Maria bring people together in unique ways, where normally fiscally conservative legislators and executives commit tens of millions in public funds, while traditionally thrifty citizens send their donations across the country to help with the effort. 

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Topics: Fundraising

Three Proven Investments for Nonprofit Fundraising Success

by Perry Jowsey on Jul 5, 2017 6:00:00 AM

Recently, I wrote on the subject of nonprofit fundraising ROI, discussing reasonable costs to raise a dollar for nonprofit work.  This topic was well received, spurring a wide range of discussions from practitioners across the country seeking to apply best-practice standards to their work.  

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Topics: Fundraising

The Role of Brand Identity for Colleges and Universities

by Elise Homan on May 9, 2017 10:00:00 AM

This article has been edited and updated to reflect current nonprofit marketing strategies.

In March 2015,  Sweet Briar College in Virginia announced that it would officially close at the end of the school year due to financial problems. Reaching this difficult decision clearly came from a multitude of complicated factors. However, in an article posted on Inside Higher Ed titled “Marketing Lessons from Sweet Briar,” author Robert Moore looks critically at Sweet Briar College’s situation, comparing them to similar institutions that have continued to be successful despite dealing with the same struggles. Moore is president and CEO of Lipman Hearne, a marketing and communications firm. He says, “No matter the answer, it seems obvious to an outside observer that Sweet Briar could have taken greater advantage of fundamental marketing principles and more effective student recruitment strategies as administrators considered this decision.” Read the whole article here.

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Topics: Fundraising, Higher Education, Branding

Engaging Your Generation Y Alumni

by Elise Homan on Apr 26, 2017 4:00:00 AM

 This article has been edited and updated to reflect current nonprofit marketing strategies.

Generation Y, or the Millennial generation, is frequently a major topic in discussions of business, marketing, and selling. For good reason—Millennials are the biggest demographic in the United States, with a total market size of 75.7 million. Thus, they are a huge section of all consumers, which is why we have also already discussed strategies for marketing to millennials.

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Topics: Social Media, Fundraising, Alumni, Higher Education

Six Ways To Engage Your Alumni After Graduation

by Elise Homan on Apr 14, 2017 8:00:00 AM

This article has been edited and updated to reflect current nonprofit marketing strategies.

The month of May signals graduation for colleges and universities. It is a significant time for seniors, as it evokes both a feeling of accomplishment as a student and excitement for the future. Graduation is also a crucial period for the institutions because they must start working on building lifelong relationships with their brand new alumni.

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Topics: Fundraising, Alumni, Higher Education

Nonprofit Fundraising ROI: What’s a Reasonable Cost to Raise a Dollar?

by Perry Jowsey on Feb 16, 2017 1:45:13 PM

Whether it’s just human nature, cultural norm, or bare necessity of a budget, the search is endless for the best
 deal. We want the most for the least. And in the nonprofit world, this is the dominant paradigm.

Frugality is ingrained in my DNA, so thriving in the nonprofit world has not been a difficult adjustment for me. In fact, as a substantial part of my fundraising career has been spent in turning around massive income deficits, I’ve had to grow revenue without the benefit of an increased budget. During my two most successful career fundraising endeavors, in 2010 and 2014, I actually led respective organizations to their highest income ever while at the same time reducing organizational expenses.

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Topics: Fundraising

How to Future-proof Your Fundraising by Attracting Millennial Donors.

by Dan Linn on Aug 24, 2016 4:00:00 AM

Millennials. There are 80 million of them, and they have an annual buying power of $200 billion. But that’s not the only reason you should focus your fundraising efforts on Millennial donors. Your pool of established contributors is aging, and even though some of them will continue to donate in their retirement, it’s time to focus your fundraising on the future.

 So, what is Generation Y about and what makes them tick? In this article I look at how Millennial donors differ from previous generations and what you can do to appeal to their altruistic inclinations.

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Topics: Fundraising

Alumni Outreach in the Age of Inbound Marketing

by Dan Linn on Oct 12, 2015 8:30:00 AM

According to The council for Advancement and Support of Education (CASE), the guiding principles of alumni outreach programs must be to respect, inform, and involve alumni. 

In the age of social media, could colleges benefit from better alumni outreach efforts that embrace new methodologies for maximum impact?The answer to that question is a resounding "yes".

Maintaining viable communication with alumni is the cornerstone of any outreach program.

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Topics: Social Media, Fundraising, Alumni, Higher Education

The Importance of Establishing Two-Way Communication with Your Alumni

by Elise Homan on Oct 1, 2015 9:00:00 AM

As seniors head back to school this fall, most of them will find that this period of their lives evokes both a feeling of accomplishment as a student and excitement for the future.alumni_donors

This is also a crucial period for colleges because they must start working on building lifelong relationships with their brand new alumni.

What is the importance of establishing two-way communication with your alumni?

Alumni donors are incredibly important, and communicating with them is crucial to establishing a relationship.

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Topics: Fundraising, Alumni, Donor Retention, Blogging

Alumni Giving From 2014: What It Means For Year-End Strategies

by Elise Homan on Apr 8, 2015 2:55:00 PM

As the fiscal year for colleges and universities approaches its close, fundraising shifts its focus to year-end appeals. These appeals are a top priority for every institution because the funds are able to be used immediately to address the areas of greatest need at the college or university. In order to better understand what to expect for alumni donations and participation this year, it is important to look at last year’s numbers on giving trends for college alumni for a guide.

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Topics: Fundraising, Alumni, Higher Education