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The Importance of Establishing Two-Way Communication with Your Alumni

by Elise Homan on Oct 1, 2015 9:00:00 AM

As seniors head back to school this fall, most of them will find that this period of their lives evokes both a feeling of accomplishment as a student and excitement for the future.alumni_donors

This is also a crucial period for colleges because they must start working on building lifelong relationships with their brand new alumni.

What is the importance of establishing two-way communication with your alumni?

Alumni donors are incredibly important, and communicating with them is crucial to establishing a relationship.

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Topics: Fundraising, Alumni, Donor Retention, Blogging

What are Some Strategies to Convert Alumni to Donors?

by Elise Homan on Sep 24, 2015 9:00:00 AM

The reality facing universities and colleges is the cost associated with providing a quality education without passing all of those costs on to students.

What are some nonprofit marketing strategies to convert alumni to donors? 

How can colleges create opportunities for incoming students without pricing willing students out of the college opportunity and experience?

 In most instances, public colleges and universities cannot expect to receive more money from state legislatures, and if they do, it usually isn’t enough to keep up with increasing costs.

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Topics: Alumni, Donor Retention, Higher Education

Better ROI for Direct Mail Alumni Appeals

by Dan Linn on Mar 2, 2015 1:34:00 PM

Consumers have adapted to the rapid increase in communication channels, relying on spam filters, do-not-call lists and quick decisions to avoid information overload. Today, everyone finds ways to filter information.

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Topics: Direct Mail, Fundraising, Alumni, Donor Retention, Higher Education, Print

5 Reasons Why Personalization Works

by Elise Homan on Feb 9, 2015 12:11:00 PM

Personalization in marketing refers to using specific information about a customer or donor to tailor the marketing message to each specific recipient. Personalization technology allows you to treat the people you’re marketing to more like individuals—whether through simply using the recipient’s first name, or sending them content specific to their buying needs. If you’re not convinced of the power of personalization, here are 5 top reasons to incorporate it into your marketing:

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Topics: Fundraising, Donor Retention, Personalization, Content Marketing

Retaining Donors--Why It's Important

by Dan Linn on Feb 2, 2015 2:09:00 PM

Donor retention is one of the hottest topics in the nonprofit sector right now. Why? Because you’re best donor prospect is someone who has already given to your institution—which is why building relationships with your donors is so important.

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Topics: Nonprofit, Fundraising, Donor Retention, Integrated Marketing Communications

Blogging for Colleges and Universities: Getting Started

by Dan Linn on Jan 19, 2015 10:36:00 AM

A blog is a marketing asset that will help your school attract website traffic, generate new support from alumni, and increase awareness for your school.

Nearly 40% of U.S. organizations use blogs for marketing purposes.*

Organizations that blog have 55% more website visitors.*

But, merely writing blog articles won’t transform your marketing efforts. Your blog needs to be well optimized and promoted and most of all, rich with content.

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Topics: Inbound Marketing, Fundraising, Alumni, Donor Retention, Higher Education, Integrated Marketing Communications, Content Marketing

Alumni Research: Best Communication Practices

by Elise Homan on Dec 29, 2014 9:30:00 AM

 The importance of donor research also applies to higher education marketers for alumni fundraising. Differently from many nonprofit organizations, however, colleges and universities already have basic information about alumni. This includes degree earned and extracurricular activities they were involved in while students, and oftentimes they also have information on job, industry, location, etc. Thus, the research focus shifts to examining their communication channels in order to engage them most effectively.

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Topics: Fundraising, Alumni, Donor Retention, Higher Education, Integrated Marketing Communications, Content Marketing

The Implications Of Giving Trends for College Alumni

by Dan Linn on Dec 23, 2014 3:15:00 PM

There are many reasons why alumni give financial support to their alma mater. Some of those reasons include: to show appreciation for the education they received, to stay connected to the college community, and to provide others following in their footsteps with an experience that was just like theirs.

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Topics: Social Media, Fundraising, Alumni, Donor Retention, Higher Education, Personalization

Why We Love Donor Research (And You Should, Too!)

by Elise Homan on Dec 8, 2014 10:46:00 AM

In a previous blog post about donor stewardship, we discussed how working with donors requires building a relationship with them. In order to do this effectively, you must figure out who to target in the first place, and then how to continue to approach them in an affirming way. The answer is found through research. Researching plays an important role in both donor acquisition and donor stewardship. It helps to shape how you approach prospects and continues into long-term engagement to turn them (hopefully!) into loyal, sustainable donors.

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Topics: Nonprofit, Fundraising, Donor Retention

Donor Stewardship: From Acquisition to Engagement

by Elise Homan on Nov 25, 2014 3:03:00 PM

We are approaching an important time of year for fundraising, as many year-end appeals for donations are sent out in the upcoming weeks. These requests for donations are crucial to raising money, but how successful can they be if fundraisers have had no interaction with their donors throughout the year?

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Topics: Nonprofit, Inbound Marketing, Fundraising, Donor Retention, Integrated Marketing Communications, Content Marketing