How often have you spent weeks, even months pouring over the details of a new marketing campaign only to have it fall flat?
You were sure that you did everything right.
Even after the monumental effort your team invested in collecting data, doing research and planning, while working against a tight deadline, the results you had hoped for never materialized.
It’s a nonprofit marketer’s worst nightmare.
Year after year, campaign after campaign, nonprofits find themselves asking the same old question; why aren’t we seeing better returns on our marketing campaigns?
The culprit could be your donor personas.
Millions of people use the internet every day.
How can you make sure that the right donor prospects find your site and like what they see when they land there?