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Digital Marketing for Nonprofits. 5 Mistakes to Avoid.

by Dan Linn on Sep 26, 2018 5:28:14 PM

Whether it’s gala events, soliciting donors or selling raffle tickets, nonprofit organizations live and die by their budgets and funding streams.

Finding a steady revenue stream can be vexing especially for smaller nonprofits.

Irrespective of their tenure as nonprofit digital marketers, newbies and seasoned professionals alike, are prone to make mistakes as they execute their programs and campaigns.

Because digital marketing is changing so quickly there’s a tendency to always look towards the next best thing and focus less on the lessons of the past.

But developing an awareness and understanding of past mistakes is one of the best ways to pave a path to future success.

Being aware of the most common nonprofit digital marketing mistakes can help ensure your organization avoids them in the future.

With that in mind, here are 5 of the most common missteps nonprofits frequently make.

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Topics: donor communications, donor personas, Fundraising, buyer personas

4 Ways to Improve Donor Personas and Boost Your Fundraising Strategies

by Dan Linn on Aug 22, 2018 3:28:43 PM

How often have you spent weeks, even months pouring over the details of a new marketing campaign only to have it fall flat?

You were sure that you did everything right.

Even after the monumental effort your team invested in collecting data, doing research and planning, while working against a tight deadline, the results you had hoped for never materialized.

It’s a nonprofit marketer’s worst nightmare.

Year after year, campaign after campaign, nonprofits find themselves asking the same old question; why aren’t we seeing better returns on our marketing campaigns?

The culprit could be your donor personas.

Millions of people use the internet every day.

How can you make sure that the right donor prospects find your site and like what they see when they land there?

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Topics: Donor Retention, Fundraising, donor personas