Whether it’s gala events, soliciting donors or selling raffle tickets, nonprofit organizations live and die by their budgets and funding streams.
Finding a steady revenue stream can be vexing especially for smaller nonprofits.
Irrespective of their tenure as nonprofit digital marketers, newbies and seasoned professionals alike, are prone to make mistakes as they execute their programs and campaigns.
Because digital marketing is changing so quickly there’s a tendency to always look towards the next best thing and focus less on the lessons of the past.
But developing an awareness and understanding of past mistakes is one of the best ways to pave a path to future success.
Being aware of the most common nonprofit digital marketing mistakes can help ensure your organization avoids them in the future.
With that in mind, here are 5 of the most common missteps nonprofits frequently make.