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Donor Cultivation; Three Ways to Drive Traffic to Your Nonprofit Website

by Dan Linn on Nov 15, 2018 5:02:17 PM

Everyone knows the more people you get to your website the more donor leads you’ll usually generate.

Even so before people can donate or volunteer, they’ll need to find you.

These days your website is the most likely channel where new supporters will find out about you.

Your website is where conversions like online donations, event registrations and sign-ups for email or volunteer service take place.

If your blogging with well-optimized rich content your goal should be to connect with people who believe in what you believe.

Nonprofit blogging is about talking to individuals separately, not en masse and that’s how you connect with people.

Blogging is a marketing asset with long term results.

It will help you attract high quality traffic, generate new donors and increase awareness for your mission.

The rest of this article will unpack the easiest way to get new visitors to your website and increase your success at donor cultivation.

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Topics: nonprofit blogs, donor communications, Nonprofit Marketing, Link Building

Donor Communications, 5 Tips to Expand Your Recurring Giving Program.

by Dan Linn on Nov 7, 2018 7:52:44 PM

George Bernard Shaw Irish playwright, and winner of the Nobel Prize for Literature in 1925 once observed that “the single biggest problem in communication is the allusion that it has taken place.”

Why is communication important?

As humans, we need to transfer ideas from one person to another on a regular basis.

Nonprofit marketing professionals know that meaningful communication and good stewardship are the basic elements that induce prosperous donations.

While revenue from one-time gifts tends to be inconsistent throughout the year, monthly recurring donations provide a stable source of income, making it easier for organizations to plan and invest in their programs.

Depending on which study you believe and what industry you’re in, The Harvard Business Review reports that acquiring a new customer or donor is anywhere from 5 to 25 times more expensive than retaining an existing one.

Think about integrating a recurring giving plan into your fundraising calendar.

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Topics: donor communications, recurring giving program

Hiring a Nonprofit Marketing Agency? 6 Questions to Ponder.

by Dan Linn on Oct 4, 2018 3:07:50 PM

Winston Churchill once remarked that “we build our houses, and then they shape us.”

He was referring to Parliament.

But that statement applies to most of us.

That is, we create and fulfill our own expectations.

Nowhere is that more apparent than in nonprofit marketing and communications.

The demands being placed on communications teams and the requirement for specialized skills is growing rapidly.

Most nonprofits struggle to find talent with diverse capabilities to focus on their endlessly complex set of needs.

For all but the largest and fully equipped nonprofits, hiring a team of specialists in areas like data analysis, market research and UX design simply is not financially feasible.

What should a progressive, forward-looking nonprofit do?

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Topics: donor communications, Nonprofit Marketing

Digital Marketing for Nonprofits. 5 Mistakes to Avoid.

by Dan Linn on Sep 26, 2018 5:28:14 PM

Whether it’s gala events, soliciting donors or selling raffle tickets, nonprofit organizations live and die by their budgets and funding streams.

Finding a steady revenue stream can be vexing especially for smaller nonprofits.

Irrespective of their tenure as nonprofit digital marketers, newbies and seasoned professionals alike, are prone to make mistakes as they execute their programs and campaigns.

Because digital marketing is changing so quickly there’s a tendency to always look towards the next best thing and focus less on the lessons of the past.

But developing an awareness and understanding of past mistakes is one of the best ways to pave a path to future success.

Being aware of the most common nonprofit digital marketing mistakes can help ensure your organization avoids them in the future.

With that in mind, here are 5 of the most common missteps nonprofits frequently make.

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Topics: donor communications, donor personas, Fundraising, buyer personas

How to Build Trust in Donor Communications with Email Newsletters

by Dan Linn on Sep 5, 2018 5:02:42 PM

Email newsletters are one of the most important and least expensive communication channels you have with your donors.

A regularly scheduled email newsletter keeps your audience updated and helps to build trust with subscribers in nonprofit marketing.

Many nonprofits believe that their email open and click through rates are too low.

That said, if your open rate is hovering around 21% and your click through rate is about 8%, your nonprofit email marketing is right on target according to a report released by Constant Contact in April of this year.

How can you create a newsletter that keeps your audience engaged and delivers the results you are looking for?

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Topics: Content Marketing, donor communications, email newsletter