In this era of digital marketing, where campaigns depend mainly on blogging, landing pages, email nurturing and social media, direct mail may seem like an outdated, underperforming, irrelevant marketing tactic.
At the same time, it’s clear that digital marketing strategies have their share of problems. According to a 2014 study by Incapsula, malicious bot traffic is on the rise. Online ad view ability remains an issue. Response rates from email remain in decline. Even content marketing which is a sound strategy for many is an uphill battle in an environment in which the supply of content exceeds the supply of humans to read it.