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Direct Mail an Essential Part of The Marketing Mix.

by Dan Linn on Apr 9, 2016 8:30:00 AM

In this era of digital marketing, where campaigns depend mainly on blogging, landing pages, email nurturing and social media, direct mail may seem like an outdated, underperforming, irrelevant marketing tactic.

At the same time, it’s clear that digital marketing strategies have their share of problems. According to a 2014 study by Incapsula, malicious bot traffic is on the rise. Online ad view ability remains an issue. Response rates from email remain in decline. Even content marketing which is a sound strategy for many is an uphill battle in an environment in which the supply of content exceeds the supply of humans to read it.

 

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Topics: Direct Mail

Better ROI for Direct Mail Alumni Appeals

by Dan Linn on Mar 2, 2015 1:34:00 PM

Consumers have adapted to the rapid increase in communication channels, relying on spam filters, do-not-call lists and quick decisions to avoid information overload. Today, everyone finds ways to filter information.

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Topics: Direct Mail, Fundraising, Alumni, Donor Retention, Higher Education, Print

How to use the psychology of color in your marketing

by Elise Homan on Jan 26, 2015 9:26:00 AM

Writing quality content is the core of successful marketing, but making that content visually appealing is also paramount. Whether it is your product, website, or an email newsletter, presenting your brand in an aesthetically pleasing way is crucial. One of the most important visual choices to make is color. The color scheme you use can drastically effect the buying habits of your customers and prospects.

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Topics: Inbound Marketing, Direct Mail, Social Media, Email Marketing, Print, Integrated Marketing Communications, Content Marketing, Branding

Why You Should Invest In an Online Collateral Management Program

by Dan Linn on Jan 5, 2015 3:17:00 PM

 If you’ve ever placed an order for marketing materials or other corporate identity pieces, you know that it can often be a much more time-consuming process than you had originally planned.

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Topics: Direct Mail, Print, Integrated Marketing Communications, Branding

Direct Mail Marketing

by Dan Linn on Dec 4, 2014 9:05:00 AM

Defined

Direct mail marketing includes a wide variety of marketing materials such as sales letters, post cards, brochures and catalogues that are delivered to consumers’ mail boxes every day with the hopes that these consumers will be prompted by these materials to make purchases of their goods and services.

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Topics: Direct Mail, Personalization, Print, Content Marketing

Integrated Marketing Communications

by Dan Linn on Nov 20, 2014 11:20:00 AM

 

According to Wikipedia, “integrated marketing communications is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that maximizes the impact on consumers.”  

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Topics: Inbound Marketing, Direct Mail, Social Media, Personalization, Email Marketing, Print, Integrated Marketing Communications, Content Marketing

Personalization in Marketing Strategies

by Dan Linn on Nov 4, 2014 2:34:00 PM

In marketing, personalization in variable fields refers to using specific information about a customer or donor to tailor the marketing message to each specific recipient.

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Topics: Inbound Marketing, Direct Mail, Social Media, Alumni, Donor Retention, Personalization, Content Marketing