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Content Marketing for Nonprofits; 5 Ways to Create Evergreen Content

by Dan Linn on Dec 19, 2017 5:00:00 AM

In their fundraising strategies, nonprofits often start with a critical ingredient that many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.”

Having a mission provides firm bedrock for great storytelling – a strong foundation from which to grow an effective content marketing program.

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Topics: Content Marketing

Content Marketing 101- Resources for Content Marketers

by Dan Linn on Jan 21, 2016 10:00:00 AM

If you are reading this blog, you likely have an interest in content marketing.

Perhaps you are convinced of the importance of getting it right when it comes to strategy.

To that end, you are on the lookout for good resources to help you become a great content marketer.

This is a good thing, as research indicates that those who have a clear understanding of content marketing strategy are much more successful than their counterparts who take a fly-by-the-seat-of-the-pants approach.

Content Marketing 101-Resources for Content Marketers is a basic guide designed to help you with strategy and go to resources.

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Topics: Content Marketing

Content Themes - What Are They? Why Do You Need Them?

by Dan Linn on Jan 19, 2016 9:00:00 AM

A Quick Recap

As you know, the purpose of inbound marketing is to increase sales and grow your business, by publishing the right content in the right place at the right time.

By doing this your marketing becomes relevant and helpful, not disruptive. 

The one action that results in increased sales is the decision to buy.

While that sounds obvious, it is not as simple as just getting a buyer to go from Point A to Point B.

Buyers – and prospective buyers - tend to follow a mental and emotional path that takes them through various decision points to the final decision of placing an order.

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Topics: Content Marketing

5 Ideas for Boosting Brand Awareness by Curating Content

by Dan Linn on Jan 12, 2016 9:00:00 AM

Once you begin blogging regularly, you may find that blog ideas do not flow smoothly from your brain to your keyboard every time you need good content.

Since the purpose of your blog is to make your brand stand out from the competition, you may be hesitant to curate ideas from other sources to fill your blog, feeling that curated content will not make your brand unique.

However, if done correctly, curating content can actually help you increase brand awareness and position your brand as an authority in your field.

Here are 5 ideas for boosting brand awareness by curating content:

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Topics: Content Marketing

The Rewards of Republishing Your Content: Why You Come Out on Top

by Dan Linn on Nov 23, 2015 9:00:00 AM

Contrary to what many people may believe, Google and the other major search engines do not look down on republished content that you republish under certain criteria.

As a matter of fact, a business with a good content strategy has a great opportunity for additional exposure and trust building with the major search engines in this space.

In this article, The Rewards of Republishing Your Content; Why You Come Out on Top, we discuss just a few of the rewards of republishing your content.

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Topics: Content Marketing

Resources for a Content Marketer

by Dan Linn on Nov 10, 2015 9:00:00 AM

The idea of content marketing is to establish yourself and your brand as a go-to expert in your particular product or service area.

Then you use your established reputation to bring prospects into your marketplace.

Content marketing is a well-developed method that involves both art and marketing science.


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Topics: Content Marketing

Will these 5 Questions Help You Draft a Winning Content Strategy?

by Dan Linn on Oct 29, 2015 9:00:00 AM

Using content to promote your business is an outstanding way to increase customer engagement and traffic to your website.

Far too often businesses rely on creative content, videos, and infographics to enhance their website – but very few ask questions to create a solid core strategy.

Creating a good game plan should be the top priority of your inbound marketing campaigns.

Strategy is critical to sustained success with inbound marketing.

This isn’t the kind of strategy that gets created and then sits on the shelf.

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Topics: Inbound Marketing, Content Marketing

Aiming High with Content Marketing- 7 Goals Worth Pursuing

by Dan Linn on Oct 22, 2015 9:00:00 AM

According to Content Marketing Institute's (CMI) latest marketing survey entitled "2015 Benchmarks, Budgets, and Trends-North America", a whopping 88 percent of B2B respondents and 76 percent of B2C respondents use content marketing.

While those numbers are impressive, the same survey indicates that only 30 percent of B2B respondents and 38 percent of B2C respondents feel that their organizations are effective at content marketing.

Why is there such a disparity between the use of content marketing and the effective use of content marketing?

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Topics: Inbound Marketing, Content Marketing

The Importance of Connecting With Your Customers

by Elise Homan on Oct 13, 2015 9:00:00 AM

Breakthrough Advertising by Eugene Schwartz is one of the most mentioned “must-read” books on copywriters’ list everywhere.

If you decide to buy it, keep these two things in mind. First of all, it’s out of print and that makes it expensive, almost $100.00 on Amazon.

Second, this work is heavy, dense, advanced reading. So unless you are actually doing marketing, advertising or copywriting, a lot of what Schwartz writes about may go over your head.

That said, the author does a marvelous job of explaining the importance of connecting with your customers.

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Topics: Content Marketing

Editorial Habits That Make a Difference in Your Content

by Elise Homan on Oct 6, 2015 9:30:00 AM

As you attempt to build authority in your field, increase your audience, and improve traffic to your website, your focus is on quality content that will reach the widest possible audience.

You've studied SEO tips, and keyword strategies,  read up on all the latest trends in your field, and looked for ways to improve your blog traffic.

According to Hubspot, Companies who blog have 97% more inbound links.

But you already know that blogging is a valuable tool and that’s why you have one.


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Topics: Content Marketing