Email newsletters are one of the most important and least expensive communication channels you have with your donors.
A regularly scheduled email newsletter keeps your audience updated and helps to build trust with subscribers in nonprofit marketing.
Many nonprofits believe that their email open and click through rates are too low.
That said, if your open rate is hovering around 21% and your click through rate is about 8%, your nonprofit email marketing is right on target according to a report released by Constant Contact in April of this year.
How can you create a newsletter that keeps your audience engaged and delivers the results you are looking for?