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Digital Marketing for Nonprofits. 5 Mistakes to Avoid.

by Dan Linn on Sep 26, 2018 5:28:14 PM

Whether it’s gala events, soliciting donors or selling raffle tickets, nonprofit organizations live and die by their budgets and funding streams.

Finding a steady revenue stream can be vexing especially for smaller nonprofits.

Irrespective of their tenure as nonprofit digital marketers, newbies and seasoned professionals alike, are prone to make mistakes as they execute their programs and campaigns.

Because digital marketing is changing so quickly there’s a tendency to always look towards the next best thing and focus less on the lessons of the past.

But developing an awareness and understanding of past mistakes is one of the best ways to pave a path to future success.

Being aware of the most common nonprofit digital marketing mistakes can help ensure your organization avoids them in the future.

With that in mind, here are 5 of the most common missteps nonprofits frequently make.

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Topics: donor communications, donor personas, Fundraising, buyer personas

Is your Website a Marketing Hub?

by Dan Linn on Oct 27, 2015 9:00:00 AM

The marketing hub idea, sometimes called "the social marketing hub,"or "the enterprise marketing hub" has to do with using your business website to engage customers on multiple marketing platforms at the same time.

Some authorities are saying that creating a marketing hub is synonymous with inbound or content marketing.

The idea of a "marketing hub" has been adopted by a number of companies that make software and organizations that advocate for particular points of view.

This wholesale adoption of the idea makes the actual methodology hard to pin down. However it clearly came out of the growth of inbound marketing methods.

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Topics: Inbound Marketing, Social Media, buyer personas

What is a Buyer Persona and Why Does it Matter?

by Elise Homan on Sep 3, 2015 9:30:00 AM

target-acquired-science-of-building-buyer-personas-headerAfter goal setting, the next step of your marketing strategy should include creating buyer personas. 

What is a buyer persona and why does it matter?  

Essentially, buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations and concerns.

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Topics: Inbound Marketing, buyer personas