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Small Business Blogs, Challenges and Solutions

by Dan Linn on Feb 24, 2016 12:34:46 PM

Blogging for business is an important part of online marketing.

According to a study conducted by Hubspot in 2014, marketers who have prioritized blogging are 31x more likely to enjoy positive ROI.

Moreover,84% of inbound marketers - compared to only 9% of outbound marketers - cite organic sources (blogging, SEO, social media) as rising in importance.

This article is intended to address blogging mistakes and show you how to fix the 6 most common mistakes bloggers make.

 

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Topics: Blogging

8 Steps for Implementing Your Inbound Marketing Campaign

by Dan Linn on Feb 10, 2016 12:06:53 PM

Inbound marketing is here to stay.

Businesses of all sizes are successfully using content marketing, lead generation, and lead nurturing efforts, to leverage digital channels and grow their business.

But especially if you're not yet an expert on the topic, creating an inbound marketing campaign from scratch can be daunting.

We're here to help!

Consider 8 Steps for Implementing Your Inbound Marketing Campaign your checklist for your next inbound campaign.

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Topics: Blogging

7 Benefits of Guest Blogging

by Dan Linn on Dec 22, 2015 9:00:00 AM

In 2014, Matt Cutts, head of Webspam at Google, boldly declared guest blogging to be dead. Or did he?

In reality, Cutts was talking about the practice of accepting spammy, low-quality guest blogs from anonymous people as a way of merely gaining links to your website.

He was right to highlight a danger in accepting this type of guest blogging.

However, guest blogging which involves high quality content shared by an industry expert is far from dead.

A practice that is very much alive and well, guest blogging of this sort is a great tool in the hands of a savvy marketer.

Why should you be writing and accepting guest blogs?

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Topics: Blogging

The Benefits of Blogging for Business

by Dan Linn on Dec 15, 2015 9:00:00 AM

In a previous article, we wrote about blogging for your business.

In this article, we cover four measurable results which stem from the benefits of blogging for business. 

As a business owner that has been studying online marketing for their own business, you probably have heard a great deal about content marketing and blogging as a means for driving traffic and revenue to your business.

Blogging is a long-term strategy that aims to build trust and rapport with your audience, while establishing your business as an authority in your industry.

Businesses that use blogging effectively see gains in traffic and leads in the long term and more trust with prospective customers.

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Topics: Blogging

The Importance of Establishing Two-Way Communication with Your Alumni

by Elise Homan on Oct 1, 2015 9:00:00 AM

As seniors head back to school this fall, most of them will find that this period of their lives evokes both a feeling of accomplishment as a student and excitement for the future.alumni_donors

This is also a crucial period for colleges because they must start working on building lifelong relationships with their brand new alumni.

What is the importance of establishing two-way communication with your alumni?

Alumni donors are incredibly important, and communicating with them is crucial to establishing a relationship.

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Topics: Fundraising, Alumni, Donor Retention, Blogging

What is Blogging and Why is it Important for Your Business Success?

by Dan Linn on Sep 1, 2015 9:30:00 AM

You've heard people talk about their blog and blogging so much that you just had to ask; what is blogging and why is it important for your business success?

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Topics: Blogging

How Can Colleges Generate More Participation From Their Alumni?

by Dan Linn on Aug 27, 2015 10:00:00 AM

According to an article published in the Chronicle of Philanthropy in January of this year, “giving to colleges rose nearly 11% in 2014.”

However participation continued to decline.

Curtis R. Simic, president emeritus of the Indiana University Foundation was quoted in the same article of The Chronicle of Philanthropy as having said, “It’s challenging to increase the number of donors significantly from year to year.”

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Topics: Nonprofit, Social Media, Alumni, Blogging