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Engaging Your Generation Y Alumni

by Elise Homan on Apr 26, 2017 4:00:00 AM

 This article has been edited and updated to reflect current nonprofit marketing strategies.

Generation Y, or the Millennial generation, is frequently a major topic in discussions of business, marketing, and selling. For good reason—Millennials are the biggest demographic in the United States, with a total market size of 75.7 million. Thus, they are a huge section of all consumers, which is why we have also already discussed strategies for marketing to millennials.

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Topics: Social Media, Fundraising, Alumni, Higher Education

Six Ways To Engage Your Alumni After Graduation

by Elise Homan on Apr 14, 2017 8:00:00 AM

This article has been edited and updated to reflect current nonprofit marketing strategies.

The month of May signals graduation for colleges and universities. It is a significant time for seniors, as it evokes both a feeling of accomplishment as a student and excitement for the future. Graduation is also a crucial period for the institutions because they must start working on building lifelong relationships with their brand new alumni.

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Topics: Fundraising, Alumni, Higher Education

Alumni Outreach in the Age of Inbound Marketing

by Dan Linn on Oct 12, 2015 8:30:00 AM

According to The council for Advancement and Support of Education (CASE), the guiding principles of alumni outreach programs must be to respect, inform, and involve alumni. 

In the age of social media, could colleges benefit from better alumni outreach efforts that embrace new methodologies for maximum impact?The answer to that question is a resounding "yes".

Maintaining viable communication with alumni is the cornerstone of any outreach program.

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Topics: Social Media, Fundraising, Alumni, Higher Education

The Importance of Establishing Two-Way Communication with Your Alumni

by Elise Homan on Oct 1, 2015 9:00:00 AM

As seniors head back to school this fall, most of them will find that this period of their lives evokes both a feeling of accomplishment as a student and excitement for the future.alumni_donors

This is also a crucial period for colleges because they must start working on building lifelong relationships with their brand new alumni.

What is the importance of establishing two-way communication with your alumni?

Alumni donors are incredibly important, and communicating with them is crucial to establishing a relationship.

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Topics: Fundraising, Alumni, Donor Retention, Blogging

What are Some Strategies to Convert Alumni to Donors?

by Elise Homan on Sep 24, 2015 9:00:00 AM

The reality facing universities and colleges is the cost associated with providing a quality education without passing all of those costs on to students.

What are some nonprofit marketing strategies to convert alumni to donors? 

How can colleges create opportunities for incoming students without pricing willing students out of the college opportunity and experience?

 In most instances, public colleges and universities cannot expect to receive more money from state legislatures, and if they do, it usually isn’t enough to keep up with increasing costs.

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Topics: Alumni, Donor Retention, Higher Education

How Can Colleges Generate More Participation From Their Alumni?

by Dan Linn on Aug 27, 2015 10:00:00 AM

According to an article published in the Chronicle of Philanthropy in January of this year, “giving to colleges rose nearly 11% in 2014.”

However participation continued to decline.

Curtis R. Simic, president emeritus of the Indiana University Foundation was quoted in the same article of The Chronicle of Philanthropy as having said, “It’s challenging to increase the number of donors significantly from year to year.”

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Topics: Nonprofit, Social Media, Alumni, Blogging

Alumni Giving From 2014: What It Means For Year-End Strategies

by Elise Homan on Apr 8, 2015 2:55:00 PM

As the fiscal year for colleges and universities approaches its close, fundraising shifts its focus to year-end appeals. These appeals are a top priority for every institution because the funds are able to be used immediately to address the areas of greatest need at the college or university. In order to better understand what to expect for alumni donations and participation this year, it is important to look at last year’s numbers on giving trends for college alumni for a guide.

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Topics: Fundraising, Alumni, Higher Education

Why Colleges and Universities Should Start Using Inbound Marketing

by Elise Homan on Apr 1, 2015 1:54:00 PM

Marketing for higher education has always been a tough battle. In recent years, however, it has become even more difficult as audiences use an ever-growing number of communication channels and traditional marketing techniques become ineffective. This is where inbound marketing comes into play. We’ve already covered the basics of inbound marketing here, and now it’s time to apply it to higher education.

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Topics: Inbound Marketing, Fundraising, Alumni, Higher Education, Content Marketing

Better ROI for Direct Mail Alumni Appeals

by Dan Linn on Mar 2, 2015 1:34:00 PM

Consumers have adapted to the rapid increase in communication channels, relying on spam filters, do-not-call lists and quick decisions to avoid information overload. Today, everyone finds ways to filter information.

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Topics: Direct Mail, Fundraising, Alumni, Donor Retention, Higher Education, Print

Some Insights on Marketing to Millennials in Colorado

by Dan Linn on Feb 17, 2015 11:42:00 AM

Millennials, also known as the Millennial Generation or Generation Y, are the demographic following Generation X, which is the generation born after the World War II baby boomer generation.

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Topics: Nonprofit, Social Media, Fundraising, Alumni, Integrated Marketing Communications, Content Marketing