Nonprofit Fundraising ROI: A Deeper Dive on Reasonable Costs to Raise a Dollar

What separates great nonprofit fundraising operations from middling ones? Great fundraisers – professional staff, volunteer board members, or expert consultants – develop and work an active plan to maximize the ROI. They yield the highest possible revenue being conscious of costs.

And so it may seem that nonprofits who stretch their budgets the furthest are by definition the most efficient. Yet, analysis we conducted last year revealed that paradoxically, pinching pennies on fundraising costs was actually far less efficient, and increased the cost to raise a dollar.

Like hedge fund managers, great fundraisers find the narrow path where they can make targeted investments to generate maximum revenue. Under-investing or overspending are commonplace; proactively initiating campaigns where you can predictably and reliably raise a dollar for under fifteen cents are rarefied instances. Yet, with the right planning, this is exactly what your nonprofit should accomplish.

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Using Inbound Marketing in Alumni Communications, 5 Reasons to Invest

Inbound marketing is a marketing strategy that involves the creation and distribution of relevant content that your audience will find valuable.

Instead of trying to cultivate relationships with alumni using traditional forms of advertising methods where you deploy “spray and pray” messaging to your donor audience, you produce and publish a range of content that your target audience is looking for online, because it is valuable to them and meets their immediate needs.

According to the Custom Content Council, “7 in 10 consumers say they prefer to learn about an organization through a collection of articles rather than through an ad.”

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Lead Nurturing, 5 Steps to Successful Donor Prospecting

Inbound marketing is a marketing strategy that involves the creation and distribution of relevant content that your audience will find valuable.

Instead of trying to cultivate relationships with alumni using traditional forms of advertising methods where you deploy “spray and pray” messaging to your donor audience, you produce and publish a range of content that your target audience is looking for online, because it is valuable to them and meets their immediate needs.

According to the Custom Content Council, “7 in 10 consumers say they prefer to learn about an organization through a collection of articles rather than through an ad.”

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Improve Your Nonprofit Marketing with These 4 Website Refinements

Every nonprofit needs an online presence to reach current and prospective donors—so put your website at the center of your nonprofit’s online marketing strategy. Modern donors are used to consuming information when and how they want, often without any outside interaction. Your website makes that possible.

In a world dominated by search engines, your website will often be your first point of contact with potential donors. Make a good first impression by ensuring that your site is user-friendly for visitors at all levels of technical experience.

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Play The Aces In Your Nonprofit Fundraising Deck

The old cliché ‘play the hand you’re dealt’ might hold true at the casino, but in the high stakes world of nonprofit fundraising, the chips fall to those who build a winning deck. Over and over, organizations of all sizes that develop a deliberate fundraising plan customized to capitalize on their biggest opportunities are the ones that outperform and up the ante for the field.

No circumstances are identical, and truly exceptional fundraising professionals are able to uniquely assess the shortest path to budget growth and build a system to increase revenue. If you’re looking for an edge to compete with these pros, consider putting these aces in your deck.

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Nonprofit Branding in The Age of Inbound Marketing

If you’re a nonprofit marketer, you may have noticed that a lot of things have changed around the topic of nonprofit branding over the past 10 years.

How you brand your nonprofit organization is no longer just a matter of implementing clever, creative, and timely ad placements.

The reality today is that a nonprofit organization is one of many search results on a search engine report.

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Combining Direct Mail and Digital in Nonprofit Marketing

With email marketing, social media marketing and digital online marketing gleaning most of the attention of nonprofit marketers, you might think that direct mail marketing is an outdated concept.

New research released by Mintel reports that direct mail is finding success with a surprising new target market; consumers between the ages of 9 to 21.

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Improve Donor Retention by Optimizing Your Emails,10 Quick Tips

Donor retention is a hot topic in nonprofit fundraising, primarily because retaining donors makes the job of fundraising a lot easier.

Admittedly, it’s hard to keep new donors coming back. New donors aren’t the only ones that disappear, even loyal donors can drop out of sight.

Why do donors leave?

An interesting study published by Dr. Adrian Sargeant chief scientist at Blomerang in cooperation with the Rockefeller Corporation explains that there are reasons which are not under the control of fundraisers for donors not supporting an organization.

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Contrarian Opportunities in Nonprofit Fundraising for 2018

Despite many predictions to the contrary, charitable giving will increase considerably in 2018. Moreover, corporate giving this year will increase by a greater rate than for the entire previous 5-year period. But the news isn’t all good for nonprofits; the worst positioned operations will face devastating financial consequences. So say my bold predictions for nonprofit fundraising in 2018.

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Personalization In Nonprofit Marketing, 7 Quick Tips

As marketing channels become more crowded and nonprofit marketing messages begin to get lost in the white noise, it’s increasingly more important to connect with people in a deeply personal way.

Nonprofit organizations are challenged with finding creative new ways to connect with their current donors, re-engage lapsed donors, and grow the gift levels of those who continue to participate.

Consumers tune out mass marketing because they are bombarded by it everywhere. A personalized message, that is relevant is much more likely to attract their attention and to seem more credible.

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