Tips for an Awesome Handshake

This is it. The big moment. The crucial first impression. The introduction that could close the deal. You extend your arm and suddenly feel very self-conscious about your handshake. Was it too hard? Too weak? Did you do that weird thing where you awkwardly grip fingers instead? Have you always done a three-pump shake? A confident and excellent handshake is something that every business person should have. The simple customary act instantly conveys a lot about your sincerity and competence. These tips will help you ace the handshake every time:

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A Guide to Last-Minute March Madness Marketing

The craziness of March Madness is already underway, and the buzz surrounding the event is in full force. March Madness is a marketer’s dream as it presents great opportunities for reaching a broad audience, and it’s not too late to hop on the marketing bandwagon. This is everything you need to know to make the most of the tournament’s marketing potential:

Why does March Madness attract so much attention?
Partially because the NCAA has a penchant for alliteration (March Madness, Sweet 16, Final Four) and partially because the event consistently draws a large and diverse crowd. Whether you live for these three weeks in March or have never watched the entirety of a basketball game in your life, chances are you’ll still get involved with March Madness in some way.

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Marketing Lessons From One of Ireland’s Most Iconic Brands

When people think about Ireland, the Guinness Storehouse is often the first thing that comes to mind. But that hasn’t always been the case. In fact, the Guinness Storehouse didn’t even exist 15 years ago. So how did Guinness develop the number one tourist attraction in Ireland and reinvigorate its brand? By carefully examining its marketing and crafting a well thought-out branded space.

Grainne Wafer, one of the senior global marketers on the Guinness brand, explained, “The Storehouse is a fantastic way for people to experience and engage with the Guinness brand. But what we are really trying to do…is make it as rewarding, enjoyable, engaging and as participative as possible. That’s true with everything we try to do on the Guinness brand in terms of marketing.”

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7 Tips to Make the Most of Your Marketing Budget

The resources your business or organization devotes to sales and marketing is its marketing budget. We purposely use the term resources because a marketing budget may be time and materials as well as cash. It may be a specific amount based on a written plan, or it may be an informal recognition that some time and money is required to support a sales effort.

So how can you manage your marketing budget to maximize its effectiveness? Check out these 7 tips for strategies, ideas and activities to get the most out of your marketing budget.

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The Right Way To Do Real-Time Marketing

Since Oreo’s outrageously successful “You can still dunk in the dark” tweet during the Super Bowl XLVII power outage, several brands have attempted to adopt the quick-and-witty tactic of real-time marketing. Unfortunately, there are many more examples of RTM failures than successes. Take U.S. Cellular, for example. Following Adele’s big win for the “Skyfall” theme song in 2013, the company tweeted “What if her lyrics come true?” with a picture that said “The sky may fall, but we won’t drop your call. Punny? Yes. Funny? No.

While RTM can make your brand look out of touch and desperate for social media engagement, it also has the potential to be incredibly beneficial. Here are some tips for doing RTM well:

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What to Do With Your Hands When Speaking Publicly

Even the most seasoned of public speakers has experienced Awkward Hand Syndrome. You confidently stride up to the podium, feeling like a person who has control of his limbs. But as soon as you open your mouth, you become painfully aware of the things at the end of your arms. Panicked thoughts run rampant in your mind: “What the heck do I do with my hands? Do I put them behind my back? Should I try to move them? Oh wow, I look like a freakish robot right now. Have I always clapped my hands together when I’m trying to make a point?” Etcetera, etcetera…

Figuring out what to do with your hands is inarguably one of the worst parts of public speaking. However, there are a few handy (get it?) tricks that will make your gestures seem more normal.

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Productivity Tips From President Obama

Happy Presidents Day! There’s always a lot of buzz about how to get more things done in your day, so today we’re looking at the productivity methods of one of the busiest guys in the world: President Obama. He’s spoken to Vanity Fair and several other publications about how he stays sane and on top of his tasks. These are some of his best tips:

Strategize to avoid decision fatigue. Have you ever wondered why it’s so hard to choose between catching up on GIRLS or Scandal at the end of a long day? It’s because the more decisions you make, the more your ability to make later decisions erodes. That means it’s crucial that you prioritize your decisions and try to minimize the unimportant ones. Obama explained this to Vanity Fair, saying, “You’ll see I wear only gray or blue suits. I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make.”

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Expect the Unexpected for Marketing in 2014

So what can you expect for the world of marketing in 2014? Unpredictability. There’s no such thing as a sure thing when it comes to business, so creating an accurate forecast of the next year is impossible. After all, who saw Snapchat’s crazy rise to success coming in 2013? There’s no way to determine what The Next Big Thing will be, but that doesn’t mean that you have to be anxious and unprepared.

The only thing you can count on is yourself, so gearing up for the rest of the year will allow you to navigate the changes that lie ahead. Here are some ways to develop maximum marketing adaptability:

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How to Woo your Customers this Valentine’s Day

The week of Valentine’s Day is finally upon us. If you haven’t made your Valentine cards or decorated the walls with paper hearts, you’re more than a little behind the game. However, it’s not too late to take advantage of the holiday and do some themey marketing. What better day is there to show your customers some love? Take a look at these last-minute ideas for sweeping your customers off of their feet:

Make the most of social media.
Social media is the procrastinating marketer’s dream. There’s no printing or mailing involved, so you can reach out to customers instantaneously.

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How to Woo your Customers this Valentine’s Day

The week of Valentine’s Day is finally upon us. If you haven’t made your Valentine cards or decorated the walls with paper hearts, you’re more than a little behind the game. However, it’s not too late to take advantage of the holiday and do some themey marketing. What better day is there to show your […]

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