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Elise Homan

Email: elise@bcprintandweb.com

Author's Posts

The Role of Brand Identity for Colleges and Universities

by Elise Homan on May 9, 2017 10:00:00 AM

This article has been edited and updated to reflect current nonprofit marketing strategies.

In March 2015,  Sweet Briar College in Virginia announced that it would officially close at the end of the school year due to financial problems. Reaching this difficult decision clearly came from a multitude of complicated factors. However, in an article posted on Inside Higher Ed titled “Marketing Lessons from Sweet Briar,” author Robert Moore looks critically at Sweet Briar College’s situation, comparing them to similar institutions that have continued to be successful despite dealing with the same struggles. Moore is president and CEO of Lipman Hearne, a marketing and communications firm. He says, “No matter the answer, it seems obvious to an outside observer that Sweet Briar could have taken greater advantage of fundamental marketing principles and more effective student recruitment strategies as administrators considered this decision.” Read the whole article here.

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Topics: Fundraising, Higher Education, Branding

Engaging Your Generation Y Alumni

by Elise Homan on Apr 26, 2017 4:00:00 AM

 This article has been edited and updated to reflect current nonprofit marketing strategies.

Generation Y, or the Millennial generation, is frequently a major topic in discussions of business, marketing, and selling. For good reason—Millennials are the biggest demographic in the United States, with a total market size of 75.7 million. Thus, they are a huge section of all consumers, which is why we have also already discussed strategies for marketing to millennials.

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Topics: Social Media, Fundraising, Alumni, Higher Education

Six Ways To Engage Your Alumni After Graduation

by Elise Homan on Apr 14, 2017 8:00:00 AM

This article has been edited and updated to reflect current nonprofit marketing strategies.

The month of May signals graduation for colleges and universities. It is a significant time for seniors, as it evokes both a feeling of accomplishment as a student and excitement for the future. Graduation is also a crucial period for the institutions because they must start working on building lifelong relationships with their brand new alumni.

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Topics: Fundraising, Alumni, Higher Education

The Importance of Connecting With Your Customers

by Elise Homan on Oct 13, 2015 9:00:00 AM

Breakthrough Advertising by Eugene Schwartz is one of the most mentioned “must-read” books on copywriters’ list everywhere.

If you decide to buy it, keep these two things in mind. First of all, it’s out of print and that makes it expensive, almost $100.00 on Amazon.

Second, this work is heavy, dense, advanced reading. So unless you are actually doing marketing, advertising or copywriting, a lot of what Schwartz writes about may go over your head.

That said, the author does a marvelous job of explaining the importance of connecting with your customers.

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Topics: Content Marketing

Editorial Habits That Make a Difference in Your Content

by Elise Homan on Oct 6, 2015 9:30:00 AM

As you attempt to build authority in your field, increase your audience, and improve traffic to your website, your focus is on quality content that will reach the widest possible audience.

You've studied SEO tips, and keyword strategies,  read up on all the latest trends in your field, and looked for ways to improve your blog traffic.

According to Hubspot, Companies who blog have 97% more inbound links.

But you already know that blogging is a valuable tool and that’s why you have one.

 

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Topics: Content Marketing

The Importance of Establishing Two-Way Communication with Your Alumni

by Elise Homan on Oct 1, 2015 9:00:00 AM

As seniors head back to school this fall, most of them will find that this period of their lives evokes both a feeling of accomplishment as a student and excitement for the future.alumni_donors

This is also a crucial period for colleges because they must start working on building lifelong relationships with their brand new alumni.

What is the importance of establishing two-way communication with your alumni?

Alumni donors are incredibly important, and communicating with them is crucial to establishing a relationship.

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Topics: Fundraising, Alumni, Donor Retention, Blogging

What are Some Strategies to Convert Alumni to Donors?

by Elise Homan on Sep 24, 2015 9:00:00 AM

The reality facing universities and colleges is the cost associated with providing a quality education without passing all of those costs on to students.

What are some nonprofit marketing strategies to convert alumni to donors? 

How can colleges create opportunities for incoming students without pricing willing students out of the college opportunity and experience?

 In most instances, public colleges and universities cannot expect to receive more money from state legislatures, and if they do, it usually isn’t enough to keep up with increasing costs.

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Topics: Alumni, Donor Retention, Higher Education

Inbound Sales VS. Traditional Sales-What's The Difference?

by Elise Homan on Sep 22, 2015 9:30:00 AM

Marketing is marketing, right? Inbound sales VS. traditional sales-what's the difference?

The truth is that it does not matter how marketing is done...so long as it generates consistent, profitable sales.

So, with the intent of making the most of your marketing dollars, it is imperative to consider the different types of marketing strategies to find a combination that works most effectively for your particular business.

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How Do Keywords Increase Customer Awareness and Brand Exposure?

by Elise Homan on Sep 17, 2015 9:30:00 AM

Your entire digital marketing strategy will revolve around the keywords and phrases you select.

Keywords are the underlying foundation to an effective Inbound Marketing Strategy.

They help make the elements of your online marketing strategy which include; search engine optimization (SEO), social media marketing (SMM), blogs, podcasts, and videos, more effective which in turn will enable prospects to find your site on the internet.

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Topics: Inbound Marketing, keywords

What Can Social Media Really Do For My Business? 

by Elise Homan on Sep 10, 2015 11:00:00 AM

Billboards have long been a preferred method of advertising. What makes billboards effective?

The answer is simple. An effective billboard is strategically placed where people will see it. A billboard on a seldom used back road serves no purpose.

What is the lesson here? For marketing to be effective, it must be placed where people will see it.

Fast forward to the age of social media. Where are people looking today?

Do some people-watching in any public place, and the answer becomes obvious. People are attached to their mobile devices. For better or worse, society is wed to social media outlets.

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Topics: Inbound Marketing, Social Media, Content Marketing