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Author's Posts

Why Playing Candy Crush At Work Is Good For Business

by Admin on Jul 22, 2014 2:47:00 PM

You no longer have to feel guilty for playing on your smartphone at work. A recent study shows that smartphone breaks will not only make you happier, they’ll make you more productive too.

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Why Your Marketing Shouldn’t Be Like a Fireworks Display

by Admin on Jul 10, 2014 11:28:00 AM

Everyone loves a good fireworks display. People wait expectantly for them around the 4th of July every year because they’re flashy, exciting and fun. But shouldn’t marketing be flashy, exciting and fun, too?
Not exactly. While it’s always good to make a big impact with your marketing, there are several reasons why flashy marketing won’t get you the most bang for your buck (pardon the pun):
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How To Turn Your Employees Into Social Brand Advocates

by Admin on Jun 18, 2014 6:41:00 AM


Your very best brand advocates are sitting in the cubicles right outside your door. They know what makes your company great, and they most likely have social media networks that extend far beyond your marketing’s reach. Hearing positive things about a business from an employee conveys that your company is trustworthy, so if you aren’t giving your employees the tools they need to be brand advocates, you should start immediately. These are the things you’ll need to do:

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Lighten Up! Why You Should Use Humor In Your Marketing

by Admin on Jun 18, 2014 6:36:00 AM

With the recent increase in the prevalence of sadvertising (think commercials where puppies and horses form unbreakable bonds), humor isn’t quite as ubiquitous in marketing as it used to be. While tugging at heart strings is effective, funny and clever marketing is a great way to demonstrate a brand’s personality. Shared humor helps to connect you to your customers, and it certainly makes you more memorable. You can cut through the noise by using wit instead of an overwhelming amount of nostalgia. Check out these tips and ideas:

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The Direct Mail Fundraising Debate: Does it Still Work?

by Admin on Jun 18, 2014 6:21:00 AM

One of the biggest current debates among businesses and non-profits regarding marketing and fundraising is whether or not direct mail still works. We’ll get to the statistics in a minute, but first, let’s look at the pros and cons of using direct mail as a means of fundraising:

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8 Tips for Remembering People's Names

by Admin on May 28, 2014 1:38:00 AM

You’re meeting someone for the first time. She extends her hand, tells you her name, and then you do the same. Caught up in thinking about what to say next, you don’t register what she said her name is. Was it Allie? Or Ellie? Or something totally different? You leave the conversation with absolutely no idea of what your new acquaintance’s name is.

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Whats In Your Mailing List?

by Admin on May 22, 2014 1:29:00 AM

A mailing list is much more than a simple collection of names and addresses. It’s a goldmine of valuable information about your contacts. You can use that information to better understand your customers and market to increase response rates, sell more, receive more donations, acquiring new customers…whatever the goal of your communication may be. What kind of information can you find?

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What Twitter's New Mute Feature Means For Marketers

by Admin on May 20, 2014 1:21:00 AM

We all have that one friend. They’re opinionated, often uninformed and have no filter whatsoever. And for some reason, we follow them on Twitter. If you’ve ever wished that you could find a switch to turn off their half-baked tweets for a few days (or months, or years…), now you can.

Twitter recently unveiled a new “mute” feature that allows you to remove a user’s tweets and retweets from your timeline and block their push or SMS notifications. The silenced user will not be notified of their “muted” status, as they can still send you direct messages and favorite, reply to and retweet your tweets. This means that you’re only one click away from silencing someone you follow in a way that leaves them blissfully unaware.

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Customer Touch Points

by Admin on May 14, 2014 1:12:00 AM

Marketing for return on investment (ROI) means companies should utilize every opportunity to promote their products, service and brand. Direct mail, TV, radio, email and many other forms of marketing exist and may already be in your budget. However these can be expensive, so as part of your marketing plan development, it’s a good idea to look at your opportunities in customer touch points. A touch point is any communication opportunity that normally takes place with between your company and your current customers on a day to day or month to month basis.

Here are a few key benefits of utilizing the marketing tactic:

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3 Marketing Lessons We Learned From Our Moms

by Admin on May 13, 2014 9:50:00 AM

Sunday was Mother’s Day, and it got us thinking about all of the amazing things that our moms do for us. They’re also very skilled in the art of persuasion (you still eat your broccoli, don’t you?) Check out these great marketing lessons that we learned from our moms, and give your mom a hug while you’re at it:


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