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9 Blog Post Ideas for Nonprofit Blogging

by Dan Linn on Apr 18, 2018 6:48:20 AM

Blogging for your nonprofit is not an option any longer.

With competition for donors at an all time high, the reality today is that a nonprofit organization is one of many search results on a search engine report.

79 percent of marketers’ report that blogging is their most effective digital marketing strategy.

Blog posts are a great way to highlight the success of your organization, build excitement around your fundraising campaigns and provide a forum for continuous dialogue with your community.

Making your nonprofit brand stand out and appear trustworthy is about creating content that attracts and converts donors in combination with a remarkable donor experience.

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Topics: Nonprofit Marketing

Social Media for Nonprofits, Using Facebook for Donor Cultivation

by Dan Linn on Apr 10, 2018 5:18:58 PM

Most nonprofit marketers know the importance of including Facebook in their social media strategies. With a daily active user base of 1.3 billion odds are in your favor that you will be able to attract and cultivate donors who enjoy staying connected with Facebook.

Facebook can also help your organization get found in search , create a community around your organization, promote the content you create, and develop a strong brand identity.

But, what about using Facebook to generate leads? To cultivate donors that might eventually turn into cash paying donors?

To be sure, there are many strategies that involve using Facebook as a marketing tool.

In this post I’ll show you 5 different Facebook post ideas to capture leads.

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Topics: Social Media, Nonprofit Marketing

Nonprofit Fundraising ROI: A Deeper Dive on Reasonable Costs to Raise a Dollar

by Perry Jowsey on Apr 3, 2018 3:15:00 PM

What separates great nonprofit fundraising operations from middling ones?  Great fundraisers – professional staff, volunteer board members, or expert consultants – develop and work an active plan to maximize the ROI.  They yield the highest possible revenue being conscious of costs. 

And so it may seem that nonprofits who stretch their budgets the furthest are by definition the most efficient.  Yet, analysis we conducted last year revealed that paradoxically, pinching pennies on fundraising costs was actually far less efficient, and increased the cost to raise a dollar.  

Like hedge fund managers, great fundraisers find the narrow path where they can make targeted investments to generate maximum revenue.   Under-investing or overspending are commonplace; proactively initiating campaigns where you can predictably and reliably raise a dollar for under fifteen cents are rarefied instances.  Yet, with the right planning, this is exactly what your nonprofit should accomplish.

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Topics: Fundraising

Using Inbound Marketing in Alumni Communications, 5 Reasons to Invest

by Dan Linn on Mar 27, 2018 10:25:00 AM

Inbound marketing is a marketing strategy that involves the creation and distribution of relevant content that your audience will find valuable.

Instead of trying to cultivate relationships with alumni using traditional forms of advertising methods where you deploy “spray and pray” messaging to your donor audience, you produce and publish a range of content that your target audience is looking for online, because it is valuable to them and meets their immediate needs.

According to the Custom Content Council, “7 in 10 consumers say they prefer to learn about an organization through a collection of articles rather than through an ad.”

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Topics: Higher Ed Marketing

Lead Nurturing, 5 Steps to Successful Donor Prospecting

by Dan Linn on Mar 19, 2018 9:30:00 AM

Lead nurturing sometimes goes by other names like; marketing automation, drip marketing and auto responders. Simply put, lead nurturing is a system that allows you to send an automated series of emails to an early stage donor prospect in your nonprofit marketing.

As a nonprofit marketer, you want to capture as much lead information as you can from visitors who are coming to your site and downloading your content, but not all donor prospects who visit your site are ready to donate.

In the for-profit marketing world, depending on whose research you read, only 5-25% of the traffic on your site is ready to do business with your organization when they land on your site. The rest are simply doing research.

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Topics: Nonprofit Marketing

Improve Your Nonprofit Marketing with These 4 Website Refinements

by Dan Linn on Mar 13, 2018 6:00:00 AM

Every nonprofit needs an online presence to reach current and prospective donors—so put your website at the center of your nonprofit’s online marketing strategy. Modern donors are used to consuming information when and how they want, often without any outside interaction. Your website makes that possible.

In a world dominated by search engines, your website will often be your first point of contact with potential donors. Make a good first impression by ensuring that your site is user-friendly for visitors at all levels of technical experience.

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Topics: Nonprofit Marketing

Play The Aces In Your Nonprofit Fundraising Deck

by Perry Jowsey on Mar 5, 2018 6:30:00 AM

The old cliché ‘play the hand you’re dealt’ might hold true at the casino, but in the high stakes world of nonprofit fundraising, the chips fall to those who build a winning deck.  Over and over, organizations of all sizes that develop a deliberate fundraising plan customized to capitalize on their biggest opportunities are the ones that outperform and up the ante for the field.

No circumstances are identical, and truly exceptional fundraising professionals are able to uniquely assess the shortest path to budget growth and build a system to increase revenue.  If you’re looking for an edge to compete with these pros, consider putting these aces in your deck.

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Topics: Nonprofit Marketing

Nonprofit Branding in The Age of Inbound Marketing

by Dan Linn on Feb 26, 2018 2:15:00 PM

If you’re a nonprofit marketer, you may have noticed that a lot of things have changed around the topic of nonprofit branding over the past 10 years.

How you brand your nonprofit organization is no longer just a matter of implementing clever, creative, and timely ad placements.

The reality today is that a nonprofit organization is one of many search results on a search engine report.

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Topics: Branding, Nonprofit Marketing

Combining Direct Mail and Digital in Nonprofit Marketing

by Dan Linn on Feb 20, 2018 8:00:00 AM

With email marketing, social media marketing and digital online marketing gleaning most of the attention of nonprofit marketers, you might think that direct mail marketing is an outdated concept.

New research released by Mintel reports that direct mail is finding success with a surprising new target market; consumers between the ages of 9 to 21.

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Topics: Nonprofit Marketing

Improve Donor Retention by Optimizing Your Emails,10 Quick Tips

by Dan Linn on Feb 12, 2018 5:03:43 PM

Donor retention is a hot topic in nonprofit fundraising, primarily because retaining donors makes the job of fundraising a lot easier.

Admittedly, it’s hard to keep new donors coming back. New donors aren’t the only ones that disappear, even loyal donors can drop out of sight.

Why do donors leave?

An interesting study published by Dr. Adrian Sargeant chief scientist at Blomerang in cooperation with the Rockefeller Corporation explains that there are reasons which are not under the control of fundraisers for donors not supporting an organization.

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Topics: Donor Retention