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Nonprofit Blogs, 3 Reasons Your Organization Needs One

by Dan Linn on Dec 11, 2017 6:45:00 AM

Incorporating nonprofit blogs in your digital marketing plan is the new fundraising growth model. The facts speak for themselves.

Marketing data clearly shows that blogging is one of the most critical components of the inbound marketing methodology for nonprofits.

According to Tech Client, your site has a 434% better chance of being ranked higher in Google by featuring your blog on your site.

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Topics: Nonprofit Marketing

Nonprofit Fundraising; Show Thanks to Your Donors This Holiday Season

by Perry Jowsey on Dec 5, 2017 6:00:00 AM

‘Tis the season:  the holidays are upon us, goodwill is in the air, and the most donor activity will occur over the next month.  In development offices across the land, fundraising professionals are rolling out their best case statements and donor appeals to ride this wave of philanthropy.

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Topics: Nonprofit Marketing

4 Strategies to Boost Donor Acquisition

by Dan Linn on Nov 21, 2017 6:00:00 AM

The digital age we find ourselves in has transformed many aspects of our daily life. Similarly, the world of donor acquisition has also evolved. The goal is still the same—to increase donations to a cause or organization—but the strategies to accomplish this are changing. Technology is a big part of the equation now but it’s also critical that organizations periodically review their donor acquisition strategies for necessary adjustments based on financial and marketing initiatives.

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Topics: Nonprofit Marketing

Beware of Bad Data in Nonprofit Fundraising

by Perry Jowsey on Nov 7, 2017 6:00:00 AM

I owe all my success in nonprofit fundraising to a data-driven approach.  Being able to isolate variables, interpret campaign-specific performance, and understand emerging trends has given me the core information needed to develop customized outcome-based plans to lead nonprofit agencies to unprecedented heights.

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Topics: Nonprofit Marketing

Online Marketing for Nonprofits; Getting Started With Crowdfunding

by Dan Linn on Oct 17, 2017 6:00:00 AM

As more organizations look for alternate avenues for fundraising, they have turned to social media because of its extensive reach. Sharing content and stories related to an organization’s cause vastly multiplies the number of people who can learn and engage as donors. One of the most effective methods of social media activity that directly affects donor acquisition is crowdfunding  https://www.entrepreneur.com/article/228125  —a platform where networks of people share information and donations can be made directly online.

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Topics: Nonprofit Marketing

Lessons Learned From Nonprofit Fundraising for Natural Disasters

by Perry Jowsey on Oct 3, 2017 6:00:00 AM

I’ve found that nothing quite succeeds more as fundraising fuel than a common good or conversely a common enemy.  And none seems more highly effective than fundraising efforts to assist in recovering from natural disasters.  Devastation like the recent hurricanes Harvey, Irma, and Maria bring people together in unique ways, where normally fiscally conservative legislators and executives commit tens of millions in public funds, while traditionally thrifty citizens send their donations across the country to help with the effort. 

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Topics: Fundraising

3 Next Generation Donor Myths To Avoid in Marketing a Nonprofit

by Dan Linn on Sep 26, 2017 6:00:00 AM

With nonprofit organizations, the pendulum swings between donor acquisition and donor retention, after all, both elements are crucial determinants of the success of marketing a nonprofit. But finding a new donor is a much more expensive endeavor when compared to retaining an old one. This is why you should focus heavily on the quality of donors you acquire. More specifically, your organization should aim to attract lifelong volunteers who are more inclined to stick with you through thick and thin and continually provide support for your great cause.

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Topics: Inbound Marketing, Nonprofit Marketing

Game of Thrones and Nonprofit Fundraising; Engaging Comparisons

by Perry Jowsey on Sep 19, 2017 6:00:00 AM

The widely acclaimed book series and most popular television show in the world speaks to a diverse fan base with intriguing stories of conflict, honor, and yes, fantasy.  When I watch the players angling for power, purpose, or even basic survival, I can’t help but apply many of the premises to today’s nonprofit fundraising landscape. 

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Topics: Nonprofit Marketing

Leveraging Social Media for Nonprofits

by Dan Linn on Sep 5, 2017 6:00:00 AM

Historically, the people who have interacted with your organization and who have heard your story, are the ones most invested in your nonprofit. Today, those interactions are taking place on social media. Claire Axelrad of Maximize Social Business cites a finding from a Waggener Edstrom survey which found that 55% of people who interact with a nonprofit on social media will engage with the cause again, which is why 95% of NGOs worldwide have a Facebook Page and 83% have a Twitter Profile.

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Topics: Nonprofit Marketing

Lessons I've Learned from Marketing Nonprofits

by Dan Linn on Aug 14, 2017 6:00:00 AM

Key challenges that nonprofits face;

There are two key challenges that nonprofits face today. They are:

  • Finding sufficient revenue to keep their doors open and fund their mission
  • Retaining first time donors

There is a great deal of research online regarding the issues that nonprofits face. While most nonprofits have issues with everything from staffing, to conforming with regulations at the state and federal level, to managing donor and funder expectations, the overwhelming issue without question is finding the revenue to accomplish their mission.

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Topics: Nonprofit Marketing