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Combining Direct Mail and Digital in Nonprofit Marketing

by Dan Linn on Feb 20, 2018 8:00:00 AM

With email marketing, social media marketing and digital online marketing gleaning most of the attention of nonprofit marketers, you might think that direct mail marketing is an outdated concept.

New research released by Mintel reports that direct mail is finding success with a surprising new target market; consumers between the ages of 9 to 21.

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Topics: Nonprofit Marketing

Improve Donor Retention by Optimizing Your Emails,10 Quick Tips

by Dan Linn on Feb 12, 2018 5:03:43 PM

Donor retention is a hot topic in nonprofit fundraising, primarily because retaining donors makes the job of fundraising a lot easier.

Admittedly, it’s hard to keep new donors coming back. New donors aren’t the only ones that disappear, even loyal donors can drop out of sight.

Why do donors leave?

An interesting study published by Dr. Adrian Sargeant chief scientist at Blomerang in cooperation with the Rockefeller Corporation explains that there are reasons which are not under the control of fundraisers for donors not supporting an organization.

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Topics: Donor Retention

Contrarian Opportunities in Nonprofit Fundraising for 2018 

by Perry Jowsey on Feb 4, 2018 2:38:53 PM

Despite many predictions to the contrary, charitable giving will increase considerably in 2018.  Moreover, corporate giving this year will increase by a greater rate than for the entire previous 5-year period.  But the news isn’t all good for nonprofits; the worst positioned operations will face devastating financial consequences.  So say my bold predictions for nonprofit fundraising in 2018.

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Topics: Fundraising, Nonprofit Marketing

Personalization In Nonprofit Marketing, 7 Quick Tips

by Dan Linn on Jan 29, 2018 4:21:28 PM

As marketing channels become more crowded and nonprofit marketing messages begin to get lost in the white noise, it’s increasingly more important to connect with people in a deeply personal way.

Nonprofit organizations are challenged with finding creative new ways to connect with their current donors, re-engage lapsed donors, and grow the gift levels of those who continue to participate.

Consumers tune out mass marketing because they are bombarded by it everywhere. A personalized message, that is relevant is much more likely to attract their attention and to seem more credible.

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Topics: Nonprofit, Personalization

Alumni Engagement in The Age of Digital Fundraising

by Dan Linn on Jan 22, 2018 1:00:00 PM

 

alumni_engagement

As colleges continue to graduate more students and have larger alumni pools, transitioning younger alumni into givers continues to be a challenge.

As reported by Blackbaud in their publication entitled 2016 donorCentrics Annual Report on Higher Education Alumni Giving, “as has been the case in nearly every year in recent history, alumni participation rates continue to decline in general, with the median for private universities slipping another percentage point to 18% and the public universities median also dropping one percent to 5%.”

To reverse the trends of 2016, public and private schools will really need to rethink strategies for reactivating lapsed donors and acquiring more new alumni donors.

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Topics: Fundraising, Higher Education

7 Steps for Creating Calls-To-Action for Successful Donor Cultivation

by Dan Linn on Jan 16, 2018 6:27:25 AM

The internet offers a different kind of communication with your donor audience.

With potential donors increasingly using web browsers to actively look for organizations to support that fit their unique needs, your opportunity to reach exactly the right audience expands in a big way.

Inbound marketing offers smart nonprofit marketers new, highly targeted tools to attract prospective donors and nurture them step-by-step into donors, then turn those donors into brand evangelists by spreading the word virally to other like-minded prospects.

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Topics: Nonprofit Marketing

Social Media for Nonprofits; 6 Strategies for Success

by Dan Linn on Jan 8, 2018 6:00:00 AM

You’ve probably seen my posts about using social media in conjunction with inbound marketing.

Social media is one piece of the digital marketing equation, and it has a specific role. This is critical for every nonprofit to understand.

Social media for nonprofits is the ‘conversation driver’ that relies on other content.

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Topics: Social Media

Resolutions to Make your Nonprofit Fundraising Resolute

by Perry Jowsey on Jan 2, 2018 6:00:00 AM

As another calendar year comes to a close, it’s generally easy to separate the wheat from the chaff amongst nonprofit organizations.  Contrary to conventional wisdom, total annual budget is not the sole indicator of fundraising strength.  Outperforming organizations are working systematically to grow revenue and increase market share – year-end financial results are predictable well before the most lucrative month of December. 

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Topics: Nonprofit Marketing

Content Marketing for Nonprofits; 5 Ways to Create Evergreen Content

by Dan Linn on Dec 19, 2017 5:00:00 AM

In their fundraising strategies, nonprofits often start with a critical ingredient that many B2B and B2C marketers don’t have: a mission, a reason for existing that doesn’t boil down to “sell something.”

Having a mission provides firm bedrock for great storytelling – a strong foundation from which to grow an effective content marketing program.

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Topics: Content Marketing

Nonprofit Blogs, 3 Reasons Your Organization Needs One

by Dan Linn on Dec 11, 2017 6:45:00 AM

Incorporating nonprofit blogs in your digital marketing plan is the new fundraising growth model. The facts speak for themselves.

Marketing data clearly shows that blogging is one of the most critical components of the inbound marketing methodology for nonprofits.

According to Tech Client, your site has a 434% better chance of being ranked higher in Google by featuring your blog on your site.

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Topics: Nonprofit Marketing