Frazzled consumers don’t care about the overall goal of your nonprofit organization.
They’re happily going about their lives doing the best they can with the resources they have.
They don’t want to change anything, because for them change is work.
Your targeted donor prospects need to see that there are options they don’t know about yet.
These options are what wake them up and kick them out of their comfort zone.
Their attunement to your nonprofit organization starts with having a strong value proposition that’s highly attractive.
One that answers their question “why should I consider changing from my status quo?”