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Crafting a Value Proposition to Enhance Your Fundraising Strategy

by Dan Linn on Jun 19, 2018 5:05:41 PM

Frazzled consumers don’t care about the overall goal of your nonprofit organization.

They’re happily going about their lives doing the best they can with the resources they have.

They don’t want to change anything, because for them change is work.

Your targeted donor prospects need to see that there are options they don’t know about yet.

These options are what wake them up and kick them out of their comfort zone.

Their attunement to your nonprofit organization starts with having a strong value proposition that’s highly attractive.

One that answers their question “why should I consider changing from my status quo?”

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Topics: Nonprofit Marketing

Should Our Nonprofit Hire A Grant Writing Consultant?

by Dan Linn on Jun 12, 2018 2:33:22 PM

Virtually every nonprofit organization needs to write grant proposals.

Which means that someone in your organization will be tasked with writing proposals, in addition to their regular work, or may be required to write them full time.

Researching and writing grants takes time and requires one to sharpen their research and writing skills.

You may be fortunate to have an experienced grant writer on staff.

But for many nonprofits that is not the case, and it might make sense to hire a grant writing consultant.

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Topics: Grant Writing Consultant

Converting Event Donors to Organizational Donors

by Dan Linn on Jun 5, 2018 4:37:14 PM

A fundraising event is not an end in and of itself.

It holds the potential to expand your organization’s traditional fundraising pipelines.

A strategic approach can convert event donors into annual fund, major and planned gift donors.

Spending time engaging event participants is vital.

Studies have shown that there is a tremendous untapped opportunity in event donors who have already demonstrated their support through a monetary donation.

But most organizations make the mistake of dismissing this type of philanthropy as merely tangential in their nonprofit marketing plan.

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Topics: Nonprofit Marketing

9 Guidelines for Effective A/B Testing in Nonprofit Marketing

by Dan Linn on May 29, 2018 7:29:11 PM

Running A/B tests in your nonprofit marketing campaigns to optimize email, website landing pages and calls-to-action, is a great way to learn how to drive more traffic to your website and generate more donor leads.

Such increases in generating new donors, can provide a huge advantage for your nonprofit in the race to attract and retain new donors.

Just a few small tweaks to a landing page, an email or a call-to-action can significantly affect the number of donor leads your nonprofit can attract.

A/B testing is all about optimizing your variables, finding significant results and tracking those results over time to improve your conversion rates.

If you’re not A/B testing, you’re missing out on opportunities to increase your conversion rates and glean learnings to improve your content over time.

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Topics: Nonprofit Marketing

Landing Pages in Nonprofit Marketing, 5 Tips for Donor Prospecting

by Dan Linn on May 22, 2018 3:11:51 PM

Landing pages are one of the most important elements of donor prospecting, yet most nonprofits don’t use them enough—or at all.

It’s common in nonprofit marketing to focus on the homepage instead. After all, it’s the first room in your virtual nonprofit when visitors “walk through the door.”

Studies show that the average crowd funding website converts about 1.5% of visitors to make a donation.

With such a poor outcome, why do nonprofits rely on the homepage to do the heavy lifting?

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Topics: Landing Pages, Nonprofit Marketing

Three Ways to be More Personal in Nonprofit Fundraising

by Perry Jowsey on May 13, 2018 4:39:12 PM

Dear Donor,

Don’t take this personally.  This letter has been auto-generated by a moderately priced software program, but it will make no attempt to use your name, speak to you individually, or make any reference to your contribution history.  You should feel lucky, however, because we know many nonprofit organizations won’t bother to send you a letter at all.  We appreciate your continued support.

Not so sincerely, your soon to be former charity of choice.

 

Hyperbole aside, nonprofit organizations are communicating with donors like this every day.  Generic correspondence is pushed out at arbitrary intervals, hoping for substantial returns but not in accordance with a governing strategy and not actively conducting performance analytics.

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Topics: Fundraising, Nonprofit Marketing

Nonprofit Marketing Strategies for Inbound Marketing Can't be Optional

by Dan Linn on May 9, 2018 6:58:54 AM

Perhaps the biggest challenge in nonprofit marketing today is also the biggest opportunity.

Nonprofit organizations have access to countless digital choices for reaching key audiences.

These many options have fostered the need for exploration and experimentation, which is why it’s common to hear about for-profit companies running 5 or 6 figure marketing tests that could eventually be grown to 7 figure marketing campaigns.

But nonprofits don’t have the luxury of open-ended testing and growth budgets.

How can charities strike the right balance with their nonprofit marketing budgets when experimenting with new initiatives?

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Topics: Inbound Marketing, Fundraising, Nonprofit Marketing

3 Strategies to Improve Website Conversion in Nonprofit Marketing

by Dan Linn on May 2, 2018 6:25:59 AM

These days most nonprofit marketing teams are tasked with driving more traffic to their websites.

The hope is that traffic will convert into donor leads for the development department to nurture and grow into long term donor investors.

Once this process begins to bear fruit, marketers then try to generate even more traffic, and hopefully even more success.

Few marketing teams focus on getting more from existing traffic.

That’s where conversion rate optimization (CRO) comes in.

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Topics: lead nurturing, Nonprofit Marketing

Grant Writing as a Nonprofit Fundraising Strategy, 8 Tips for Success

by Dan Linn on Apr 24, 2018 3:24:21 PM

Of the three basic sources of revenue that fund nonprofits; earned income, donations from individuals and grants, the process of getting a grant is perhaps the most puzzling. 

It is a rare nonprofit organization that could continue to carry out its mission if their grant funding dried up.

All but the smallest nonprofit organizations are likely to have people on staff or use outside counsel who specialize in grant writing.

Executive directors who see the success or failure of winning grants as a fundraising strategy as residing solely in the hands of the grant writer, fail to consider something even more important than the grant application—namely the purpose of the funding.

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Topics: Fundraising, Nonprofit Marketing

9 Blog Post Ideas for Nonprofit Blogging

by Dan Linn on Apr 18, 2018 6:48:20 AM

Blogging for your nonprofit is not an option any longer.

With competition for donors at an all time high, the reality today is that a nonprofit organization is one of many search results on a search engine report.

79 percent of marketers’ report that blogging is their most effective digital marketing strategy.

Blog posts are a great way to highlight the success of your organization, build excitement around your fundraising campaigns and provide a forum for continuous dialogue with your community.

Making your nonprofit brand stand out and appear trustworthy is about creating content that attracts and converts donors in combination with a remarkable donor experience.

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Topics: Nonprofit Marketing