8 Quick SEO Tips for Your Nonprofit Marketing Strategy

Why is SEO for nonprofits important?

The basic goal of Search Engine Optimization is to increase website traffic.

All companies that have a website should want as many visitors to that site as possible.

It goes without saying that any organization could benefit from an effective SEO strategy.

By necessity, nonprofit marketing is fundamentally different from corporate or product marketing. 

For profit corporations are interested in selling more product.

By contrast, nonprofits are primarily interested in raising awareness for the cause they stand for.

What’s the best way to develop an SEO strategy for your nonprofit that will help your cause stand out?

Having a mission provides firm bedrock for great storytelling and a strong foundation from which to grow an effective SEO strategy for nonprofit marketing.

Like the name implies, evergreen content in the form of well optimized blog posts, and web pages is a timeless part of SEO’s amazing value that can keep generating quality traffic to your nonprofit’s website years after it was initially published. 

It also means that your SEO work is never done.

Web pages can always be improved for optimization, and they need to be refreshed for current changes in your keyword strategy or to adapt to the changes in search engine priorities.

Jump ahead to download How to Use Inbound Marketing to Attract New Donors. 

To help you get started with an SEO strategy for your nonprofit marketing, here are 8 quick tips to attract more donor prospects.

  • 1Page Title Keywords; Place your target keyword for each website page into your page title and remember to keep it short. The maximum page title length is 70 characters.
  • 2Meta Data Keywords; While the page meta data which is the page description and keywords isn’t as important as it used to be it still counts. The meta description has a maximum length of 150 characters.
  • 3Header Text Keywords; Header text is usually the title of a blog article or webpage. Search engines use the header text or H1 text to determine what your website page is about and will index it accordingly. 
  • 4Content keywords; Many “experts” advise you to use your keyword anywhere from 4-6 times to 10-12 times. Our friends at HubSpot advise to write naturally.
  • 5ALT Image Text Keywords; Search engines can “read” an image if it is optimized. You can accomplish this via the image’s ALT text.
  • 6Use a Call-to-Action; Each website page and blog post should have at least one call-to-action, preferably above the fold. CTA’s can help your SEO by creating an internal link on your website to a specific landing page.
  • 7Acquire Inbound Links; Search engines determine you site rank for different terms via the number of quality inbound links to your website. This is where sharing your content on social media is useful. The more people sharing your content on their websites or blogs, the more inbound links you’ll receive.
  • 8Create Extraordinary Content; Your content needs to be informative, and inspiring. Write for the interests and opportunities your donor audience is searching for. Brainstorm about ways to inspire them to support your organization. Compose and design your content in a format that makes it easy to scan and digest.

The modern nonprofit marketing strategy should include SEO tactics for your website which will help you get found by potential and current donors, volunteers and fundraisers on Google.com

Use HubSpot’s website grader. It will point out some quick wins and areas that need enhancement.

Video has become the next major shift in consumers online viewing.

If you haven’t done so already, start your YouTube channel. Use video from talks at events, donor testimonials and education videos. Each video has its own set of SEO tags to assist search engines in getting found.

Expensive, traditional marketing methods like print ads, telemarketing, radio and TV are leaving nonprofits with disinterested audiences and empty pockets.

Inbound marketing overcomes this problem by engaging in conversations that already include the people you want to reach.

To learn more, download our eGuide entitled How to Use Inbound Marketing to Attract New Donors.

You can download it here.

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