Why is SEO for nonprofits important?
The basic goal of Search Engine Optimization is to increase website traffic.
All companies that have a website should want as many visitors to that site as possible.
It goes without saying that any organization could benefit from an effective SEO strategy.
By necessity, nonprofit marketing is fundamentally different from corporate or product marketing.
For profit corporations are interested in selling more product.
By contrast, nonprofits are primarily interested in raising awareness for the cause they stand for.
What’s the best way to develop an SEO strategy for your nonprofit that will help your cause stand out?
Having a mission provides firm bedrock for great storytelling and a strong foundation from which to grow an effective SEO strategy for nonprofit marketing.
Like the name implies, evergreen content in the form of well optimized blog posts, and web pages is a timeless part of SEO’s amazing value that can keep generating quality traffic to your nonprofit’s website years after it was initially published.
It also means that your SEO work is never done.
Web pages can always be improved for optimization, and they need to be refreshed for current changes in your keyword strategy or to adapt to the changes in search engine priorities.
Jump ahead to download How to Use Inbound Marketing to Attract New Donors.
To help you get started with an SEO strategy for your nonprofit marketing, here are 8 quick tips to attract more donor prospects.
Use HubSpot’s website grader. It will point out some quick wins and areas that need enhancement.
Video has become the next major shift in consumers online viewing.
If you haven’t done so already, start your YouTube channel. Use video from talks at events, donor testimonials and education videos. Each video has its own set of SEO tags to assist search engines in getting found.
Expensive, traditional marketing methods like print ads, telemarketing, radio and TV are leaving nonprofits with disinterested audiences and empty pockets.
Inbound marketing overcomes this problem by engaging in conversations that already include the people you want to reach.
To learn more, download our eGuide entitled How to Use Inbound Marketing to Attract New Donors.
You can download it here.
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