Instead of relying on old, outbound marketing methods of buying ads, purchasing email lists, paying for leads and using direct mail campaigns, entice your audiences to come to you using inbound marketing.
Inbound marketing focuses on creating quality content that pulls people toward your nonprofit, where they naturally want to be.
By aligning the content you publish with your donor's interests, you naturally attract inbound website traffic that you can then convert, close and delight over time.
A healthy inbound strategy should focus on a foundational set of marketing tactics that prioritize impact and long-term donor relationships above quick wins.
A new marketing strategy should start with an analysis of your current tactics. Click here to start the ball rolling with an analysis.